Limit Break, the blockchain gaming company led by mobile games veteran Gabriel Leydon, will be giving away “thousands of NFTs” via an interactive ad that will air during Super Bowl LVII on Feb. 12.
This comes as Limit Break previously announced that it had bought a super Bowl ad spot for its DigiDaigaku NFT collection for $6.5 million. Leydon said the company “spent months considering doing this ad” and decided to do it only if it could “provide a cool web3 experience that supports the DigiDaigaku community and grow the Digi brand.”
A limited supply of Dragon NFTs will be minted during the 30-second ad spot. Viewers can stand a chance to grab an NFT from the new DigiDaigaku Dragon Digital collection by using their smartphone to capture a QR code embedded in the ad. An Ethereum wallet is needed to claim a DigiDaigaku NFT, limited to one per person.
The free NFT can be used to enhance the player experience in web3 games like Limit Break collaborator games “Castaways” and “Ether Orcs,” according to a press release.
Leydon, along with co-founder Halbert Nakagawa, pioneered the free-to-play model of gaming at their previous company, Machine Zone, where he was CEO. With Limit Break, Leydon applies the same principles to web3 gaming with his free-to-own NFT model.
He is no stranger to buying Super Bowl ad spots for his projects. In 2016, Machine Zone sponsored a Super Bowl ad featuring Arnold Schwarzenegger for its Mobile Strike game.
Explaining his decision for purchasing the Super Bowl ad spot for Limit Break, Leydon said: “I have personally overseen billions of dollars in marketing buys, and I can confidently tell you a Superbowl ad (this will be my 3rd one) is the most effective video ad you can buy in the world. People talk about the ads they see for years.”
5/ I have personally overseen billions of dollars in marketing buys and I can confidently tell you a Superbowl ad (this will be my 3rd one) is the most effective video ad you can buy in the world. People talk about the ads they see for years!
— Gabriel Leydon (FREE,OWN) (@gabrielleydon) October 13, 2022
After leaving Machine Zone in 2018 to explore the world of crypto, Leydon made a comeback with Limit Break, which raised $200 million in August last year from Buckley Ventures, Paradigm, FTX, CoinBase Ventures, Shervin Pishevar, Anthos Capital, SV Angel, and Standard Crypto. He expects to onboard more gamers to web3 with free-to-own NFTs.
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