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Maple’s Brand Is Evolving: Onchain Capital, Activated
@Maple ’s brand is evolving, starting this week. The idea behind it is simple: capital should be activated.
Capital matters because of what it makes possible. When a business can borrow, it hires, buys inventory, and opens new markets. When a dollar in a banking app earns yield, it’s because a business somewhere is paying interest on the capital behind it.
Too much of the world’s capital is still held back. Credit can take months to arrange, depends on where you’re based, and often sits in systems nobody outside the lender can check.
Sid Powell and Joe Flanagan founded Maple in 2019 to change that. Traditional finance managed risk well but disclosed very little. Crypto put every transaction on a public record, but lending often lacked credit discipline. Maple was built to do both: institutional underwriting, onchain.
The mission and the business model haven’t changed. The scale has.
Since the end of 2023, Maple’s AUM has grown from about $85M to $4.8B. The protocol has originated more than $20B, lent to 150+ businesses, and distributed more than $100M in yield to lenders.
Traditional finance, crypto, and fintech are converging into one market. Maple is native to where they meet and that has always been the plan.
The business is now outgrowing the brand that described it. The logo and Maple orange stay. This week you’ll see the first of the evolved branding, with more rolling out every month through year-end.
Capital should be activated. That’s what Maple does every day. Now the brand says so too.
Onchain Capital. Activated. $SYRUP is the ticker.
Read the full note from Head of Marketing Natalie Williams: https://maple.finance/insights/maple-brand-evolution
This is the BIGGEST misunderstanding I have seen amongst the community over the live streams on @Maple . So much so, it is also a staple question on our Quiz Night.
Overcollateralised: $150m $BTC collateral for a $100m loan
Undercollateralised: $100m $BTC collateral for a $150m loan
@Maple Q&A Q: When will TradFi and DeFi actually converge? A: We don't think the line between TradFi and DeFi was ever really about technology. It was about who could access credit underwritten to institutional standards. Maple's loan book runs onchain and follows the same underwriting discipline as any traditional credit desk. That infrastructure already exists. Have a question for us to answer about $SYRUP or $syrupUSDC / $syrupUSDT ? 👉 https://form.typeform.com/to/BKjCk9VY
The $BC token has three scenarios right now: Breakout scenario If buyers hold this $0.038 zone and push through the recent local highs near $0.039–0.0395 with volume, the next measured move could target the $0.042–0.045 region. The overall structure of higher lows since 9/5 still favors this if the broader market stays positive. Pullback scenario Failure to break higher and a close back below $0.037–0.0375 would likely send it toward the $0.035–0.036 support cluster (tmid-September dip). That would still keep the larger uptrend intact unless it loses the $0.034 zone. Most likely Continued range-bound trading between roughly $0.0365–$0.0395 for a few more days while it decides direction. The 1-hour candles have been relatively contained lately, which often precedes an expansion move. Bullish long term.
Many of the companies building on Arc are Fintechs, neobanks, and payment companies that hold dollars for their customers and want those dollars to earn something while they sit there.
Maple answered the call.
Full statement: 👉 https://maple.finance/insights/syrupusdc-is-live-on-arc
"More ways for your capital to earn, held to one standard" Sid Powell @Maple are adding three new strategies. We break them down to ensure everyone understands what is going on and what risk assessments are carried out by their team. Thoughts are my own. https://x.com/GibCryptoNews/status/2097278471365922968?s=20 $SYRUP is the ticker
On the 16th September, Matt Collum, CTO at Maple, will deep dive on the Maple architecture, as well as what's shipped, what's next, and answers your questions live.
Have questions? Use the form below: 👉 https://share-eu1.hsforms.com/2yYiOgqeCTRyd68-7RGMlwAfb3u6
The @Maple AUM almost at $5bn and the monthly revenue up to almost $1.5m for August. In addition, the new $SYRUP USDG product is now over $350m in TVL. August has been good, September is like to be better.
📢 Important Notice $BC Today, BCGAME will upgrade the XRP and XLM wallets. After the upgrade: - Better deposit experience - No Memo / Destination Tag required - Your old address + Memo will still work
Our very own TA expert on $BC has dropped some big targets. BC.GAME token price analysis shows clear growth potential. See the specific price targets and retrace levels for your strategy. This breakdown focuses on the current market structure of the BC.GAME token, providing a clear roadmap for traders following this asset. Whether you are holding or looking for entry points, understanding the expected price movement is essential for managing your positions effectively. We examine the data to help you navigate the current volatility. Our analysis identifies a target of 0.???, a necessary retrace to 0.???, and a long-term goal of 0.???. By reviewing these BC.GAME analysis levels, you can better prepare for potential market shifts. This bullish crypto outlook is grounded in the current technical setup, offering a practical view of where the token could head next based on these specific price targets.
Earlier today, $BC touched 3c and put in a new 2026 high! It will find resistance for a while at this level and may retrace before another attempt to move higher. This was always the goal from the video we made on July 15th. 👉 https://youtu.be/txdl2NRX_4s?si=mFy4spPxyhgZtIUd The next update on price action and analysis will be dropping very soon so make sure to like and subscribe!
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