Stop confusing tools with infrastructure.

Use the algos. Rent the reach. Borrow the distribution. Whatever gets your content seen.

But ask yourself this:

If the platform dies tomorrow, do you still have an audience?
If the tool pivots, can people still find you?
If the interface changes, does your brand survive?

Ownership isn't about being anti-platform. It's about making sure the relationship, the reputation, and the next move live outside any single app.

Leverage everything. But build so you're not dependent on anything.

Your business should outlive every tool you use.