Crypto PR in Southeast Asia: What Makes the Region Different
Southeast Asia is the fastest-growing crypto region in the world. APAC recorded a 69% year-over-year increase in on-chain crypto activity through mid-2025, with the region's total transaction value rising from $1.4 trillion to $2.36 trillion. Vietnam, Indonesia, and the Philippines all rank in the global top ten for adoption.
But almost every PR playbook used in the region was built for Western markets. Different regulators, different media ecosystems, different audience behaviour. What works in New York or London does not land the same way in Jakarta, Ho Chi Minh City, or Bangkok.
This guide covers the three layers any crypto project needs to understand before running PR in the region: regulation, media, and culture.
The Regulatory Layer: Three Countries, Three Models
Any crypto PR agency Southeast Asia teams work with must account for the fact that each country regulates crypto differently. Those regulations directly affect what can be said in press materials.
Singapore: Institutional Hub with Strict Compliance
The Monetary Authority of Singapore (MAS) maintains strict AML rules and investor protection measures for crypto service providers.
From June 30, 2025, the MAS extended its licensing regime to cover Singapore-incorporated firms serving overseas clients, explicitly stating it would "generally not issue a licence" given the higher money laundering risks involved.
Blockchain PR Singapore campaigns must be compliance-aware: no implied returns, no speculative language, and clear disclaimers on risk. The institutional tone that works here is the exception in the region, not the rule.
Thailand's Securities and Exchange Commission has pursued a strategy of responsible innovation rather than blanket restriction.
The Thai SEC launched TouristDigiPay in August 2025, an 18-month regulatory sandbox allowing foreign tourists to convert digital assets into Thai baht via SEC-licensed exchanges.
Alongside the sandbox, Thailand introduced a five-year personal income tax exemption on profits from trading digital assets through licensed exchanges. Direct crypto payments at merchants remain restricted; merchants receive Thai baht only.
PR must reflect this split. Consumer-facing crypto PR Thailand messaging is restricted, but institutional, tourism-linked, and DeFi-focused coverage has editorial space.
Indonesia: Rapid Growth Under New Oversight
As of January 2025, crypto oversight transferred from commodities regulator BAPPEBTI to the Financial Services Authority (OJK), which reclassified crypto as a "digital financial asset" under the same supervisory framework that governs banks and capital markets.
OJK recorded IDR 482.23 trillion in total crypto transactions across 2025, with the number of registered crypto investors reaching 19.56 million by November.
In a sign of deepening market maturity, crypto derivatives transactions surged 118% to IDR 52.71 trillion in Q3 2025, prompting OJK to introduce a formal derivatives regulatory framework via OJK Regulation No. 23 of 2025.
Crypto PR Indonesia strategies need to reflect this new regulatory structure in every press statement and media placement.
The Media Layer: Local Outlets Beat Global Publications
The biggest mistake Western PR teams make in Southeast Asia is pitching global English-language outlets and expecting local impact.
Local-language media dominates. Outset PR's research found that Asian crypto audiences increasingly bypass international platforms in favour of native-language outlets that reflect domestic regulatory and cultural contexts. Indonesia and Vietnam together account for more than 61% of total mainstream crypto traffic in the region.
Three distinct media models operate simultaneously. Outset PR mapped these models across Asia: Vietnam runs on venture-linked media ecosystems where coverage depends on VC and accelerator relationships.
Indonesia uses exchange-anchored distribution where exchanges function as media layers. Singapore operates regulated, trust-focused media that prioritises compliance clarity.
Key local outlets include BigCoin in Vietnam, Coinvestasi and CoinDesk Indonesia in Indonesia, BitcoinAddict in Thailand, and Blockhead in Singapore.
A placement in CoinDesk or Cointelegraph builds global credibility, but it does not reach the Vietnamese DeFi community or Indonesian retail traders.
Effective Web3 PR agency Asia Pacific work requires a dual-layer approach: local outlets for reach, global outlets for institutional credibility.
The Cultural Layer: What Shapes PR Execution
Community channels are primary distribution. In Vietnam, native-language posts spread through Facebook groups faster than traditional news cycles.
In Indonesia, Telegram and local forums drive discovery. PR content must be designed for community redistribution, not just publication.
Speed matters more than polish. Southeast Asian audiences want fast updates in their own language. PR teams need local-language assets ready to deploy, not English translations published days later.
Regulatory tone varies by market. A press release that works in Singapore will fall flat in Vietnam. PR materials must be localized for tone, not just translated for language.
Conferences drive relationship-building. Singapore hosts Token2049 and multiple blockchain summits. Thailand hosts ETH events and DeFi conferences. In-person relationships often determine whether a pitch gets read.
Vietnam: The Region's Grassroots Leader
Vietnam sits at the centre of Southeast Asia's crypto adoption story. The country ranked fourth globally in the 2025 Global Crypto Adoption Index, with the Vietnamese crypto market topping $220 billion in total value and recording 55% growth between July 2024 and June 2025.
An estimated 21.2 million Vietnamese adults had owned or used crypto assets as of 2024, with annual transaction volumes surpassing $100 billion. The market is overwhelmingly retail-driven and peer-to-peer, with no licensed domestic exchange yet in operation.
Crypto PR Vietnam strategies must account for this structure. The Vietnamese government issued Resolution 05/2025 in September, establishing a five-year pilot for regulated crypto asset trading.
That regulatory shift will change media dynamics as licensed platforms enter the market. PR teams that build relationships with local outlets and VC-connected media ecosystems now will be better positioned when formal licensing arrives.
How Outset PR Approaches Southeast Asia
Outset PR does not treat "Asia" as one market. The agency's data platform tracks media behaviour across individual countries, measuring traffic, engagement, syndication depth, and audience loyalty at the outlet level.
This data showed that tier-1 publishers capture 82% of Asia's crypto-native traffic, with direct visits reaching 54% across the region.
Outset PR's reporting on Asia's media consolidation identified which outlets hold genuine audience loyalty versus which inflate numbers through aggregation, a distinction that directly shapes outlet selection across Southeast Asia.
Conclusion
Crypto PR in Southeast Asia requires a three-layer approach: understanding each country's regulatory framework, targeting local-language media outlets instead of global publications, and adapting messaging tone for local community channels.
The region is not one market. Singapore, Thailand, Indonesia, and crypto PR Vietnam communities each operate under different rules, different media structures, and different audience expectations.
The agencies that succeed here treat each country as a distinct campaign, not a checkbox on a regional media list.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Understanding the Media Ecosystem: Signals, Trends, and Structural Shifts
The media ecosystem is not a collection of outlets. It is a dynamic system where information flows, narratives compete, and structural forces shape visibility. Understanding it requires moving beyond isolated metrics toward system-level analysis.
Most media analysis still treats outlets as standalone units. Traffic, domain authority, and reach are evaluated independently. This approach misses how influence actually forms.
A media ecosystem operates more like a network:
Publications are nodes
Content is the signal
Distribution pathways define reach
Reuse, citation, and aggregation determine impact
An article does not gain relevance solely from where it is published. Its influence depends on how it travels—who references it, where it is republished, and whether it enters broader industry narratives.
This is why isolated metrics fail. They describe outputs, not system behavior.
Signals That Define Media Dynamics
To understand the ecosystem, focus on signals that reflect interaction, not just scale.
1. Distribution Signals
These show how content propagates:
Syndication and reprints
Cross-publication citations
Pickup by aggregators and AI systems
Distribution determines whether a story remains local or becomes part of the wider information flow.
2. Engagement Signals
Not all audiences behave the same:
Depth of reading
Return visits
Interaction with content
High traffic with low engagement rarely translates into influence.
3. Narrative Signals
Some outlets shape conversations without dominating volume:
Frequency of being referenced by others
Presence in analytical or research content
Alignment with emerging topics
These signals indicate narrative authority rather than reach.
4. Structural Signals
These define how the ecosystem itself is evolving:
Concentration vs fragmentation of outlets
Shifts toward niche or specialized media
Growth of algorithmic distribution layers
These factors determine how easy or difficult it is to gain visibility.
Outset Media Index (OMI) is a media intelligence platform that formalizes these dimensions through a multidimensional framework that includes reach, engagement, syndication depth, and influence within information flow, rather than relying on a single metric .
Trends Reshaping the Media Market
Fragmentation of Attention
The number of outlets continues to grow, but attention does not scale proportionally. This creates a long tail of publications with limited individual reach but collective relevance.
Rise of Algorithmic Distribution
Search engines, social feeds, and LLMs increasingly act as intermediaries. Content is discovered less through direct visits and more through aggregation layers.
This shifts the focus:
From where content is published
To how content is indexed, interpreted, and redistributed
Decoupling of Traffic and Influence
High-traffic outlets do not always shape narratives. Smaller publications can exert disproportionate influence if they are frequently cited or referenced.
Standardization Pressure
As complexity increases, the need for comparable benchmarks grows. Fragmented metrics create inconsistent decisions, especially when signals conflict across tools .
Structural Shifts in the Ecosystem
From Linear to Networked Information Flow
The traditional model—publisher → audience—is no longer dominant. Information now moves through multi-step pathways:
Publication
Redistribution
Aggregation
Reintegration into new content
Each step amplifies or filters the signal.
From Volume to Positioning
Publishing more content does not guarantee visibility. Position within the network—who references you, where you appear—matters more than output volume.
From Metrics to Models
Raw indicators are insufficient. What matters is how they are interpreted together.
This is where structured systems emerge. Instead of comparing isolated data points, they model relationships between signals.
OMI addresses this by consolidating fragmented inputs into a unified analytical framework, enabling consistent comparison across outlets and revealing how each publication performs within the broader ecosystem .
Why Traditional Media Analysis Falls Short
Most workflows still rely on:
Traffic estimates from one tool
SEO metrics from another
Manual review of editorial fit
These inputs rarely align. More importantly, they do not explain system-level behavior.
As a result:
Decisions depend on intuition
Media lists lack transparency
Campaign outcomes are difficult to predict
The core issue is not lack of data. It is a lack of structure.
The Role of Outset Media Index
Outset Media Index introduces a system-level approach to media ecosystem analysis.
Instead of evaluating outlets in isolation, it:
Standardizes over 37 metrics into a single framework
Maps how outlets perform across reach, engagement, and influence
Provides comparative benchmarking across the ecosystem
Adds context through Outset Data Pulse, which interprets how signals evolve over time
This turns fragmented observations into a coherent model of the media environment.
In practical terms, it allows teams to:
Identify which outlets drive visibility vs narrative impact
Understand how information flows across publications
Detect structural shifts early
Build strategies based on system behavior rather than assumptions
OMI effectively acts as a decision layer, translating complex media signals into actionable insight for planning and positioning .
From Observation to Strategy
Understanding the media ecosystem is not about collecting more data. It is about interpreting relationships:
Which signals reinforce each other
Which outlets amplify others
Where narratives originate and how they spread
This perspective changes how media strategies are built.
Instead of asking:
“Which outlet has the most traffic?”
The relevant questions become:
Where does influence originate?
How does content propagate through the network?
Which nodes shape the narrative over time?
Conclusion
The media ecosystem is evolving toward a networked, signal-driven structure. Visibility is no longer a direct function of reach. It is the result of how information moves, how narratives form, and how structural dynamics shift.
Tools that focus on isolated metrics cannot capture this complexity. Systems that model relationships can.
Outset Media Index reflects this transition. It provides a structured way to analyze the media environment as a whole—turning fragmented signals into a clear view of how influence is built and sustained.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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Outset Data Pulse Shows Crypto’s Audience Is Shrinking But The Market Isn’t
The standard playbook says attention leads activity. When readership rises, markets follow. When traffic fades, momentum is assumed to weaken. That logic no longer holds in crypto.
New data from Outset Data Pulse shows a clear break between media consumption and market behavior. In 2025, crypto-native media traffic fell sharply while underlying market activity expanded. For communications teams, that divergence is not academic. It changes how visibility should be built and measured.
Crypto Media Traffic Fell and Fragmented
Start with the headline numbers. Across 349 crypto-native outlets, traffic declined from roughly 106 million monthly visits in January to just under 71 million by December—a drop of more than 33%. The audience also remained highly fragmented, with the top ten outlets accounting for only about a quarter of total traffic. The rest was distributed across a long tail of smaller publications.
A media strategy centered on a handful of large crypto sites misses most of the specialist audience. Reach, in this segment, is cumulative rather than concentrated.
The Largest Audience Isn’t in Crypto Media
The more consequential shift sits outside the crypto media bubble. Mainstream finance, technology, and general news platforms attracted close to seven billion visits over the same period, with monthly traffic rising from roughly 367 million to nearly 586 million. Even allowing for the fact that these figures reflect total site readership rather than crypto-specific pages, the scale difference is decisive. The largest audience for crypto narratives now sits on platforms that do not define themselves as crypto media.
Market Activity Continued to Grow
Against that backdrop, on-chain indicators tell a different story from traffic. Stablecoin supply rose from $216 billion to $307 billion over the year, an increase of about 41%. USDT transfer volume approached $19 trillion, with acceleration in the second half and a monthly peak of $2.5 trillion in October. Decentralized exchange spot volume reached $1.7 trillion, climbing steadily through the year.
In short, usage expanded while specialist attention contracted.
Outset Data Pulse tested whether media attention still leads market activity or follows it. The answer was neither. Monthly data shows no consistent lead–lag relationship between traffic and on-chain metrics. The two move independently.
This is what a maturing market looks like. Early-stage sectors depend on synchronized attention. Participation rises and falls with narrative intensity. More developed systems decouple. Activity continues even as attention fragments across platforms, formats, and audiences.
What This Means for PR Strategy
1. Media Lists Must Expand
The traditional structure—top crypto outlets plus limited mainstream coverage—is no longer sufficient.
Revised approach:
Treat mainstream financial media as a primary distribution layer
Include long-tail crypto publications to capture fragmented specialist audiences
Visibility is now multi-layered and partially algorithmic.
3. Budget Allocation Should Follow Distribution Reality
A heavy reliance on earned media assumes coverage drives reach.
That assumption weakens in a fragmented environment.
Adjusted model:
30% earned media (broader, diversified lists)
40% owned media (direct distribution channels)
30% paid media (targeted amplification on large platforms)
Control over distribution becomes as important as access to it.
These adjustments are less about tactics than about adopting a different view of how media functions.
Why Structure Matters More Than Ever
Outset Media Index was built around that premise: media influence cannot be reduced to a single metric such as traffic. The platform evaluates outlets across more than 37 indicators, including audience reach, engagement, syndication patterns, and visibility within AI-driven environments . The goal is to treat media as a system, where influence depends on how information travels, not just where it appears.
Outset Data Pulse extends that framework by adding time and context. It tracks how signals evolve and how they relate to broader market dynamics, turning isolated metrics into interpretable patterns . In that view, declining traffic is one signal among many, not a definitive proxy for market health.
The broader takeaway is straightforward. Crypto in 2025 did not lose momentum. It lost alignment between attention and activity.
For practitioners, that removes a familiar shortcut. Media traffic can no longer stand in for market reality. Visibility has to be understood across layers—mainstream, specialist, social, and increasingly algorithmic.
Bottom Line
2025 did not signal declining interest in crypto. It exposed a disconnect between attention and activity.
Media traffic is no longer a reliable proxy for market behavior. PR strategies built on that assumption risk misallocating both budget and effort.
A more effective approach starts with recognizing how visibility now works: distributed, multi-channel, and increasingly shaped by systems beyond traditional media.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Top 5 PR Strategies for Crypto Startups Before Their First Raise
VC investment in crypto rebounded to $7.9 billion in 2025, up 44% from 2024, according to PitchBook data via SVB. But deal volume fell 33%, and median check sizes climbed 1.5x. Capital is flowing, but into fewer projects with higher scrutiny.
The projects that close faster share one trait: they built media credibility before they started the raise. These five PR strategies for crypto startups create the information environment that reduces due diligence friction.
Strategy 1: Build a Media Footprint That Pre-Answers Due Diligence
Before a VC writes a cheque, an associate researches the project across Google, AI tools, and crypto media. The Block reported that investors in 2026 are focused on traction and fundamentals rather than narratives. If the search returns nothing, the project looks unestablished.
PR for Web3 fundraising starts with placing 3 to 5 earned editorial articles in crypto-native outlets that explain what the project does, who built it, and what problem it solves. Focus on product and team, not fundraising.
Each placement creates a searchable, verifiable credibility signal. Outset PR produces backlinks, syndication across aggregators, and AI training data. A single article in the right outlet can trigger 10+ republications on CoinMarketCap, Binance Square, and Google News.
Strategy 2: Use Audit and Security Coverage as an Investor Trust Signal
In crypto, security is a fundraising asset. VCs evaluate audit history before they evaluate tokenomics. A crypto startup PR strategy that ignores audit coverage misses one of the strongest trust signals available.
When your smart contract audit completes, turn it into a PR event. Pitch the results to crypto security reporters. Frame the story around what the audit found, how the team responded, and what the results mean for users.
An audit announcement covered by the media carries more weight than an audit PDF shared in a data room. It shows the team treats security as a public commitment, not a compliance checkbox.
Strategy 3: Place Founder Commentary on Trends VCs Already Track
VCs pay attention when a founder comments on market trends, regulatory shifts, or technical developments outside their own product. It signals domain expertise and strategic depth.
Identify 3 to 5 industry topics that intersect with your vertical. Pitch the founder as an expert source for journalist queries on those topics. Reactive commentary is the fastest path to tier-1 placements.
Outset PR's Press Office model is built around this principle: proactive pitching combined with reactive expert commentary keeps founders visible between milestones rather than only during launch windows.
After 3 to 4 successful quotes, journalists begin reaching out directly because the founder is now on their source list. This is how media coverage helps a crypto project raise funding over time.
Strategy 4: Track Syndication to Prove Real Reach
VCs in 2026 look past placement count and ask about actual reach. "We got 10 articles published" is less convincing than "our coverage produced 40 syndications across CoinMarketCap and Google News with 500M+ estimated reach."
Select media outlets based on their syndication potential, not just their brand name. Track how each placement spreads through republications across aggregators and newsfeeds. PR before fundraising becomes a quantitative metric when syndication data backs it up.
High-syndication outlets produce 5 to 10x the reach of the original placement. For reference, Outset PR's StealthEX campaign produced 26 placements that generated 92 syndications and 3.62 billion total reach. That kind of documented result is what goes in a data room.
Strategy 5: Align PR Timing with Community Milestones
Most projects wait until the round closes to announce it. By then, the PR serves congratulatory purposes but adds no fundraising leverage. A stronger PR strategy for token launch fundraise starts months earlier.
Time PR around milestones that happen before the round closes: testnet launch, first 10,000 users, security audit completion, key partnership, governance vote. Each milestone generates its own coverage cycle.
VCs see a project with steady momentum across multiple milestones. That pattern signals execution quality. A single fundraise announcement signals a one-time event. Each milestone-driven coverage cycle builds search authority and syndication momentum before the fundraise even begins.
How Outset PR Helps Crypto Startups Prepare for a Raise
Outset PR structures pre-raise campaigns around the five strategies above, with each campaign tailored to the client's timeline, audience, and growth stage.
For projects preparing a crypto PR before seed round strategy, Outset PR's blog on how to shape stories that win crypto journalists and communities explains the methodology behind pitch creation and outlet matching.
Conclusion
The five PR strategies crypto startups need before a fundraise are: build a media footprint that pre-answers due diligence, use audit coverage as a trust signal, place founder commentary on trends VCs track, track syndication to prove real reach, and align PR timing with community milestones.
Start 3 to 6 months before the raise. Earned media takes time to compound through search rankings, AI systems, and syndication networks.
The projects that build this infrastructure early close rounds with less friction and stronger investor confidence.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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Enhanced Secures $1M in Strategic Pre-Seed Funding to Bring Structured Yield to More Assets Onchain
Kuala Lumpur, Malaysia, April 9th, 2026, Chainwire
Enhanced Labs Inc, a company focused on building DeFi solutions that package sophisticated options and derivatives strategies into very easily-accessible products for users, has successfully closed a $1,000,000 strategic pre-seed funding round.
The round was led by Maximum Frequency Ventures with participation from GSR, Selini, Flowdesk, and other angel investors. The team has highlighted that this is a strategic pre-seed round, with the composition of its investor base being intentional, prioritising strategic alignment. These investors have targeted expertise in trading infrastructure, market-making, institutional distribution, and more.
According to the announcement article , Enhanced’s approach will be designed around three strategic pillars:
The first is to focus on delivering more competitive rates through improved auction mechanics and capital efficiency.
The second aims to extend options-based yield strategies beyond major assets to a broader range of on-chain holdings, including tokenised real-world assets.
The third emphasises operational efficiency, seeking to distil complex strategies into an intuitive, objective-first user experience where participants define desired outcomes — yield, hedging, or structured exposure — rather than navigating the underlying instruments directly.
The newly acquired capital is expected to support product development and the operational groundwork needed.
The announcement comes during a period of notable momentum in the Options sector in DeFi not seen since 2024. Volatility yield for crypto assets using options strategies seem to also be steadily growing in both institutional and retail interest in recent months. Enhanced is building at the intersection of two major narratives - onchain yield and options.
About Enhanced
Enhanced is building a multi-chain DeFi platform for structured yield and wealth products, starting with various derivative strategies for more assets on-chain. For more information about Enhanced, users can visit https://enhanced.finance or X at https://x.com/enhanced_defi
Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Bitzo, nor is it intended to be used as legal, tax, investment, or financial advice.
Phemex TradFi Crude Oil Trading Surges 300% as Ceasefire Volatility Sparks Record Demand
APIA, Samoa, April 9, 2026 /PRNewswire/ -- Phemex, a user-first crypto exchange, reported that crude oil perpetual futures volume on its TradFi platform surged over 300% week-over-week, as the US-Iran ceasefire announcement triggered the largest single-day oil price swing since the 1991 Gulf War.
Phemex TradFi offers WTI (XTI) and Brent crude oil (XBR) perpetual futures settled in USDT, available 24/7 with no expiry dates, enabling traders to react to geopolitical events regardless of traditional market hours. Weekly crude oil trading volume on Phemex TradFi exceeded $300 million, with the asset's share of total TradFi volume quadrupling from approximately 3% to 12% during the crisis week. On April 7, daily crude oil volume hit an all-time high of $85 million — a 4.6x spike — as WTI plunged over 15% within hours of the ceasefire news. More than 8,000 unique traders participated in oil contracts over the past week, with single-day active users surpassing 2,000 for the first time.
"Crude oil has gone from a niche offering to one of our fastest-growing asset classes virtually overnight," said Federico Variola, CEO of Phemex. "When WTI dropped $12 after hours on the ceasefire announcement, traditional commodity exchanges were closed. Our traders didn't have to wait, they were already positioned and capturing the move in real time."
As cross-asset volatility becomes increasingly driven by real-time geopolitical developments, the demand for continuous market access is expected to grow. Phemex TradFi's recent surge in crude oil trading highlights a broader shift toward always-on trading infrastructure, where traditional assets are accessed through crypto-native systems. Phemex will continue expanding its TradFi offering, enabling traders to respond to global events with greater speed, flexibility, and precision across asset classes.
About Phemex
Founded in 2019, Phemex is a user-first crypto exchange trusted by over 10 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products designed to prioritize user experience, transparency, and innovation. With a forward-thinking approach and a commitment to user empowerment, Phemex delivers reliable tools, inclusive access, and evolving opportunities for traders at every level to grow and succeed.
For more information, please visit: https://phemex.com/
Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Bitzo, nor is it intended to be used as legal, tax, investment, or financial advice.
Content Syndication Used to be Guesswork but Algorithms Make It Predictable
For most of media history, “syndication strategy” was a polite fiction. You sent a press release, made a few calls, and hoped. If a wire service picked it up, great. If not, you shrugged and blamed the news cycle.
In 2026, content syndication is no longer purely an editorial process: algorithms also leave their impact. Therefore, it has become possible to predict syndication before you even publish.
The Old Model: Handshakes and Hope
Twenty years ago, syndication was simple. You paid for a wire service. You struck a deal with a partner publication. Someone on the other end decided, manually, whether to republish your piece.
The process was discrete, visible, and slow. A piece was either picked up or it wasn't. There was no gray area.
The problem is that it was also unpredictable. Human editors are capricious. They have moods, blind spots, and rivalries. You could not model their behavior. You could only react to it.
The New Model: Ingestion, Clustering, Ranking
Today, most content distribution runs through machines. Think news aggregators (Google News, Apple News), content discovery engines, AI-driven feeds, and LLM-based interfaces like Perplexity or ChatGPT with search. These systems do not “read” your article. They ingest it, parse it semantically, cluster it into topics, and rank it against every other piece covering the same subject.
Your content is no longer republished in the traditional sense. It is positioned within an information network. And that network follows rules—repeatable, observable, and increasingly predictable.
This is the insight that most media strategists still miss. Algorithms are not random. They reward speed, clarity, authority, and citation frequency. Patterns emerge. And where patterns exist, forecasting becomes possible.
What “Syndication” Means Now
Let’s update the definition.
Syndication in 2026 includes:
Direct republishing (the old kind, still happens)
Indirect pickup via aggregators (your headline appears in a topic cluster)
Summarization in AI-generated answers (your content gets cited without a link)
Citation in LLM retrieval outputs (Perplexity names you as a source)
The common thread is not duplication. It is propagation. How far does your content travel—not as a full article, but as a signal?
That question is now measurable. Most tools just refuse to measure it.
The Measurement Gap
Standard PR and media tools still track traffic, domain authority, and social engagement. None of those tell you how content spreads across outlets. None tell you how often it gets reused or cited. None tell you whether an outlet is an originator, an amplifier, or a dead end.
So teams track outcomes after the fact. They cannot model them in advance. That is like flying a plane with only a rearview mirror.
The irony is painful: algorithmic distribution is more predictable than human-driven distribution ever was. But you need the right instruments to see it.
How Outset Media Index Helps
Outset Media Index (OMI) offers a useful framework. Instead of isolated metrics, OMI analyses outlets across 37 dimensions—including one it calls syndication depth.
Syndication depth measures:
How often an outlet’s content gets republished
How far that republished content spreads
How strongly the outlet contributes to ongoing media narratives
This allows a media team to estimate, before placing a story, the likely range of downstream visibility.
Example: Outlet X and Outlet Y have identical traffic. But Outlet X’s content gets republished four times more often and travels twice as far. Traditional tools see no difference. OMI does.
That difference has direct budget implications. Why pay for a high-traffic outlet that never gets picked up, when a smaller outlet with deep syndication reach puts your story everywhere?
From Measurement to Strategy
The real innovation is not measurement itself. It is integration into planning workflows.
Instead of asking, “Which outlet has the highest domain authority?” a team can ask, “Which outlet will maximize propagation across the network?”
That shift turns media selection from a gamble into a calculation. Campaign outcomes become more consistent. Budget allocation improves. And guesswork—that old enemy of PR—finally retreats.
The Bottom Line
AI-driven aggregation has rewired content syndication. Distribution is no longer about editorial relationships. It is about structured, repeatable systems.
That creates a genuine new capability: forecasting how content will propagate before it is published.
But that capability only becomes useful if you measure the right things. Traffic and domain authority are not enough. You need to know how content moves through the network. Outset Media Index offers one way to do that. By making syndication depth a measurable property of each outlet, it turns syndication from an uncertain outcome into a parameter you can evaluate, compare, and act on.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
PR în crizele crypto: Ce să faci când proiectul tău se confruntă cu un hack, FUD sau acțiuni de reglementare
Peste 3.4 miliarde de dolari au fost furate în întreaga industrie crypto doar în 2025, conform Chainalysis. Crizele crypto nu se programează în jurul disponibilității echipei tale.
Diferența dintre un proiect care se recuperează și unul care se prăbușește sub aceeași eventiment se reduce la ceea ce a fost pregătit înainte de a se da prima alertă. Acest cadru de comunicare în crize crypto îți oferă protocoalele de răspuns pentru fiecare scenariu.
De ce crizele crypto se mișcă mai repede decât piețele tradiționale
Crypto operează 24/7 în diferite fusuri orare globale. Nu există o fereastră "după program" pentru a pregăti un răspuns. Canalele comunității, cum ar fi Discord, Telegram și X, amplifică zvonurile înainte ca media să preia povestea.
Cango Inc. Anunță Actualizarea Operațională pentru Martie 2026; Optimizează Strategic Flota de Minerit și Imp...
DALLAS, 8 aprilie 2026 /PRNewswire/ - Cango Inc. (NYSE: CANG), un miner de Bitcoin de frunte care își valorifică operațiunile globale pentru a dezvolta o platformă integrată de energie și calcul AI, a anunțat astăzi actualizarea operațională pentru martie 2026. Cango își optimizează strategic operațiunile de minerit pentru a prioritiza marja de numerar în detrimentul scalării. Aceasta include rafinarea flotei de minerit, decommissionarea minerilor ineficienți, implementarea unor modele alternative, cum ar fi închirierea de hashrate în regiuni cu taxe de găzduire mari și migrarea capacității către regiuni cu costuri reduse la energie.
Comparing Media Outlets: Metrics That Matter for Editorial Teams
Editorial teams operate in a competitive and saturated media environment. Choosing where to position content, partnerships, and distribution efforts requires more than surface-level metrics.
Comparing media outlets today is a structured analytical task. The goal is to identify which publications contribute to visibility, credibility, and sustained audience engagement—within a specific market context.
Why Traditional Comparison Falls Short
Most comparisons still rely on a narrow set of indicators:
monthly traffic
domain authority
social media reach
These metrics are accessible but incomplete. They describe scale, not performance quality or ecosystem influence.
Two publications may report similar traffic levels while delivering fundamentally different outcomes:
one drives meaningful engagement and citations
the other generates passive, short-lived visits
Without deeper analysis, these differences remain invisible.
Core Metrics That Actually Matter
Effective comparison requires a multidimensional view. Editorial teams should focus on metrics that reflect both performance and role within the media ecosystem.
Audience Reach
Reach remains a baseline indicator. It defines potential exposure and helps estimate visibility.
However, it should be interpreted with context:
geographic distribution
audience relevance to the target market
consistency over time
Raw volume without alignment has limited strategic value.
Engagement Quality
Engagement signals how audiences interact with content.
Key indicators include:
time on page
scroll depth
return visits
interaction rates
High engagement suggests content relevance and audience trust. It often correlates with stronger downstream effects such as sharing, referencing, and conversion.
Editorial Dynamics
Editorial structure influences how easily a publication can support different communication goals.
These elements affect both operational efficiency and strategic fit.
Syndication and Citation Patterns
This dimension reflects how content travels beyond the original publication.
It answers:
Is the outlet referenced by other media?
Does its content propagate across platforms?
Does it contribute to broader narratives?
Outlets with strong syndication extend visibility beyond their own audience. They often play a central role in shaping industry discourse.
SEO and LLM Visibility
Search visibility remains critical, but it has expanded beyond traditional SEO.
Editorial teams now evaluate:
ranking performance in search engines
presence in AI-generated answers and summaries
citation frequency in large language model outputs
This layer determines whether content is discoverable in both human and machine-driven environments.
Consistency and Temporal Performance
Snapshot metrics can be misleading. Performance must be evaluated over time.
Relevant indicators:
traffic stability vs volatility
engagement trends
changes in distribution patterns
Consistent performance signals structural strength. Volatility often indicates dependency on short-term spikes.
From Metrics to Comparable Profiles
The challenge is not access to data, but interpretation. Most teams still analyze metrics in isolation, often across multiple tools.
This leads to:
conflicting signals
inconsistent comparisons
subjective decisions
Structured comparison requires normalization—aligning metrics into a unified framework so outlets can be evaluated side by side.
Structured Comparison Systems
Modern media analysis platforms address this by consolidating metrics into comparable profiles.
For example, systems like Outset Media Index apply a multidimensional approach, analyzing outlets across reach, engagement, editorial characteristics, and ecosystem influence within a single framework. Instead of relying on disconnected indicators, editorial teams can compare publications using standardized datasets and consistent scoring models.
Such systems incorporate dozens of normalized metrics, allowing teams to distinguish between:
high-traffic but low-impact outlets
niche publications with strong influence
platforms optimized for specific goals such as SEO or narrative shaping
They also introduce context. Performance is not only measured but interpreted within the broader media landscape, enabling more accurate positioning and comparison.
How Editorial Teams Should Apply These Metrics
Effective comparison is goal-dependent. The same outlet may perform differently depending on the objective.
For visibility
Prioritize reach, syndication, and search visibility.
For authority
Focus on citation patterns, editorial credibility, and influence within industry narratives.
For engagement
Evaluate interaction metrics and audience behavior.
For operational efficiency
Assess editorial flexibility and ease of collaboration.
A structured comparison aligns these metrics with specific editorial or strategic goals.
How Outset Media Index Turns Metrics Into Actionable Comparison
Defining the right metrics is only the first step. The real challenge is applying them consistently across outlets.
Editorial teams rarely work with a single dataset. They combine traffic tools, SEO platforms, and manual checks, which leads to fragmented comparisons and inconsistent conclusions. Individual metrics remain disconnected and difficult to reconcile.
Outset Media Index (OMI) addresses this gap by structuring media comparison into a unified benchmarking system.
OMI analyses media outlets using more than 37 normalized metrics, covering audience reach, engagement, editorial dynamics, syndication patterns, and LLM visibility. These indicators are standardized within a single framework, allowing editorial teams to compare outlets side by side without switching between tools or interpreting conflicting data sources.
This changes how comparison works in practice:
metrics are aligned under a consistent methodology
outlets are evaluated as multidimensional profiles, not isolated signals
rankings reflect relative performance within the ecosystem, not raw scale
Instead of asking “which outlet has more traffic,” teams can assess:
which publication drives meaningful engagement
which contributes to narrative distribution
which supports specific editorial or strategic goals
OMI also introduces a contextual layer through continuous data interpretation, helping teams understand how performance evolves over time and what it means for positioning.
The result is a shift from descriptive comparison to structured decision-making.
Conclusion
Comparing media outlets is no longer a simple ranking exercise. It is a multidimensional evaluation of how publications perform, interact, and influence the media ecosystem.
Metrics that matter are those that explain:
audience quality, not just size
influence, not just presence
consistency, not just spikes
Editorial teams that adopt structured comparison frameworks gain a clearer understanding of where value is created—and how to act on it with precision.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
PR Around a TGE: How to Sequence Coverage Before, During, and After a Token Launch
A Token Generation Event creates a single moment where price discovery, community expectation, and public narrative collide.
Most projects treat TGE day as the PR moment, but the coverage that matters most happens in the weeks before and after.
This TGE PR strategy framework breaks down three phases and applies whether you are launching on Solana, Ethereum, or any other chain.
What a TGE Demands from PR That Other Launches Don't
A TGE is the moment a token is created on-chain and distributed to eligible participants.
In 2026, TGEs have become the dominant launch mechanic for established projects with working products, and token generation event PR has become a discipline of its own.
Price discovery happens in public. The market sets the price in real time, which means PR must prepare the information environment before that happens, not react after.
When a project distributes 25% or more of its supply at TGE, it creates thousands of instant stakeholders who form opinions based on what they read before claiming.
Community allocation also carries regulatory weight. The SEC and CFTC issued a joint interpretation in March 2026 clarifying how marketing materials, white papers, and roadmaps can create investment-contract expectations.
As Outset PR's analysis of token communication and legal exposure explains, every public statement contributes to how regulators interpret a project's intent.
Phase 1: Pre-TGE Narrative (3 Months to 2 Weeks Before Launch)
This phase builds the information environment that shapes how your launch is received. PR before TGE is where credibility is earned, and proper token launch PR sequencing starts here.
3 Months to 2 Months Before: Product Credibility
Place coverage that establishes what the project does, why it matters, and who built it. Secure founder interviews in tier-1 crypto and finance outlets.
Publish technical content covering audit results, architecture explanations, and tokenomics rationale. Avoid token price speculation entirely. Keep the narrative on product and team.
Once the product story is established, shift to market positioning.
2 Months to 1 Month Before: Ecosystem Positioning
Place expert commentary that positions the project within broader market trends. Secure thought leadership placements that connect the project to credible narratives.
Build syndication momentum by targeting outlets with high secondary pickup so coverage spreads to CoinMarketCap, Binance Square, and Google News. This is the approach Outset PR uses in its campaigns, tracking which outlets constantly produce strong republications.
With credibility and positioning in place, the final pre-launch window focuses on the TGE itself.
1 Month to 2 Weeks Before: TGE Mechanics and Eligibility
Announce distribution details through coordinated coverage, not just a tweet. Prepare FAQ-style content that answers community questions through media, not only Discord.
Align messaging across press, social, and community channels so no contradictions exist when holders start checking eligibility.
With the narrative set, the focus shifts to execution.
Phase 2: TGE Day and Launch Week
Launch week is the highest-intensity window. The communication sequence needs to be locked in advance.
The Day Before Launch: Final Preparation
All press materials finalized and distributed under embargo. Founder commentary and interview slots confirmed. Community channels prepared with moderation protocols for the volume spike that follows every TGE.
When the token goes live, everything executes simultaneously.
Launch Day: Coordinated Release
Press coverage goes live across pre-selected outlets simultaneously. Founder commentary published in tier-1 outlets. Social media amplifies coverage as it appears. Community teams stay active on Discord, Telegram, and X to answer questions in real time.
The first week after launch determines whether the narrative holds or fragments.
Days 1 Through 7 After Launch: React and Adapt
Monitor coverage tone and correct misinformation fast. Place follow-up stories covering first-day metrics, community response, and initial trading data. Respond to journalist requests for expert commentary on the launch itself.
Once launch week settles, most teams stop. That is where the biggest opportunity sits.
Phase 3: Post-TGE Credibility (Week 1 to Month 3 After Launch)
This is the phase most projects skip, and it is where post-TGE PR matters most. Coverage stops after launch day, and the narrative defaults to price action. That silence creates the "launch and dump" perception that erodes holder confidence.
Week 1 Through Month 1: Sustain the Story
Publish product updates, partnership announcements, and roadmap progress. Place founder follow-up interviews that address what happened at TGE and what comes next. Track which outlets generated the most syndication during launch week and prioritize them for follow-up.
After the first month, the PR focus shifts from launch coverage to long-term positioning.
Month 1 Through Month 3: Build Post-Launch Authority
Shift PR from launch coverage to thought leadership and industry commentary. Position the founder as a credible voice on market trends, not just a project promoter. Maintain a steady cadence of earned coverage through proactive pitching and reactive commentary.
Token holders expect structured communications after launch. Projects that go silent risk losing the trust they spent months building.
The full sequence, mapped to timing, looks like this.
Thought leadership, ongoing earned media, industry commentary
How Outset PR Supports TGE Communications
Outset PR has been positioned as a data-driven partner for token launch communications, with campaign strategies built around each client's specific timeline and audience rather than a standard launch package.
The agency's Press Office model fits the post-TGE phase directly: sustained visibility through proactive pitching and reactive commentary keeps token projects in the news cycle after launch day.
Conclusion
PR around a TGE requires three distinct phases: narrative building in the months before launch, coordinated coverage during launch week, and sustained credibility work in the months after. Each phase builds on the last.
Effective PR for token launch events is not a single announcement. It is a sequenced crypto launch communications plan. The projects that sustain coverage after TGE day hold attention and trust long enough to build real value.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Solana (SOL) și Algorand (ALGO): După revenirea lui SOL și căderea de 7% a lui ALGO, fac aceste L1-uri R...
Peisajul Layer-1 (L1) reacționează brusc la recentul ajutor de încetare a focului, dar momentum-ul este departe de a fi uniform. În timp ce Solana (SOL) arată primele semne ale unei reveniri de ajutor după o lună instabilă, Algorand (ALGO) intră în această fereastră după o cursă agresivă de 30 de zile care l-a lăsat tehnic "încălzit." Pe măsură ce SOL încearcă să se stabilizeze și ALGO digeră imensa sa recalibrare lunară, piața urmărește să vadă dacă aceste două ecosisteme se vor sincroniza în sfârșit sau vor continua să se îndepărteze pe căi divergente până în aprilie 2026.
Bitcoin (BTC) și Zcash (ZEC): Cu BTC aproape de $72k și ZEC în creștere cu 20%+ pe fondul speranțelor de încetare a focului, este confidențialitatea...
Bitcoin (BTC) s-a străduit cu succes să revină spre nivelul critic de $72,000, în timp ce Zcash (ZEC) a explodat cu o creștere zilnică de 20%+, alimentată de optimismul privind încetarea focului și o apetit reînnoit pentru narațiuni de tip "hedge" precum confidențialitatea și securitatea cuantica. În timp ce Bitcoin stabilește fundalul general de risc, Zcash a furat clar atenția ca un performer de înaltă beta. Întrebarea acum pentru aprilie 2026 este dacă confidențialitatea rămâne preferata pieței în ceea ce privește jocul alfa sau dacă acest impuls fierbinte este destinat unei reveniri bruște la medie.
Wirex and Utorg Bring Seamless Crypto-to-Card Spending to 2M+ Users Worldwide
London, UK, April 8th, 2026, Chainwire
Wirex BaaS provides Utorg’s consumer wallet ecosystem with non-custodial card infrastructure, IBAN banking rails, and global payment acceptance — going live in weeks, not months
Wirex, a full-stack crypto card issuer and Banking-as-a-Service (BaaS) provider, today announced a strategic partnership with Utorg (utorg.com), a global fintech company building consumer and business infrastructure for the stablecoin economy, working with EU-regulated fintech companies behind Utorg’s rapidly growing onchain-financial application — serving more than 2 million users across 190+ countries.
Through Wirex BaaS, Utorg will embed fully compliant card issuance and banking infrastructure directly into its consumer platform — giving users the ability to hold assets in self-custodial wallets, and spend their balances at merchants worldwide through a Wirex-powered payment card. The move advances Utorg’s vision of making digital assets practical for everyday use by combining self-custody, global payments, and local financial rails into a single consumer experience.
Wirex BaaS: Powering Utorg's Card Infrastructure
Through a single API integration, Utorg gains access to Wirex's complete BaaS stack:
Non-Custodial Card Issuance — Virtual and physical debit cards that let users spend their crypto holdings while maintaining full self-custody, with Apple Pay and Google Pay integration.
EUR & USD IBAN Accounts — Named virtual IBANs with SEPA Instant and Faster Payments connectivity, supporting fiat on- and off-ramps across 30+ countries.
Real-Time Crypto-to-Fiat Conversion — Instant conversion at point of sale with zero prefunding requirements, making every transaction seamless for the end user.
DeFi Yield with Enterprise Controls — Integrated yield opportunities on idle balances with full compliance and risk management.
Utorg has built a global platform that connects local payment systems with the rapidly expanding stablecoin economy. Through its infrastructure and consumer-facing products, the company enables users to seamlessly move between fiat and digital assets while maintaining full control over their funds. Utorg’s application brings together self-custodial wallets, instant crypto purchases, and embedded financial tools designed to make crypto accessible to everyday users. With Wirex BaaS, Utorg now extends this ecosystem further — enabling users to spend their digital assets globally across more than 80 million merchants in over 130 countries.
"Our BaaS platform exists so that builders like Utorg can focus on their product instead of piecing together payment infrastructure from scratch," said Daniel Rowlands, General Manager, Onchain Finance at Wirex. "Utorg has built something exceptional — a frictionless on-ramp experience loved by hundreds of thousands of users globally. With Wirex BaaS, they now have the card and banking rails to complete that journey from purchase to spend. That's what full-stack BaaS makes possible."
"We built Utorg to bridge the gap between the traditional financial system and the emerging stablecoin economy," said Eugene Petrakov, Co-founder at Utorg. "Our goal is to give users a simple way to buy digital assets, keep them in self-custodial wallets, and use them in everyday life. Partnering with Wirex allows us to extend that experience further by enabling global spending directly from the same environment where users manage their crypto."
The partnership positions Utorg alongside a growing roster of crypto-native platforms choosing Wirex BaaS as the backbone for their payment card programmes, joining the likes of Cardano, Simple App, COCA, Chimera Wallet and Collective Memory.
About Wirex
Wirex is a global payments platform serving both consumers and businesses, offering card-based payment products alongside card issuance and banking infrastructure for partners. Trusted by over 7 million users since 2014, Wirex has processed $20 billion+ in transactions across 130 countries. As a principal Visa and Mastercard member, it makes crypto spendable anywhere — instantly and effortlessly. Users can visit wirexapp.com.
About Utorg
Utorg is a fintech company building infrastructure and consumer applications for the global stablecoin economy. Founded in 2020, the company connects traditional payment networks with digital asset markets, enabling users and businesses to seamlessly move between fiat and crypto. Utorg provides self-custodial wallets, instant crypto purchases, and integrated financial tools designed to make digital assets usable in everyday life. Today, its platform serves more than 2 million users across 190+ countries and continues to expand its ecosystem of payment and stablecoin financial services. Users can visit utorg.com.
Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Bitzo, nor is it intended to be used as legal, tax, investment, or financial advice.
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