Italian fashion brand Prada announces the upcoming release of its new Timecapsule NFT collection.
The limited-edition phygital drop makes part of the Prada Crypted initiative – the brand’s innovative project that was launched in December 2019. At the beginning of 2022, Prada started issuing non-fungible tokens to back its exclusive physical items.
The upcoming release will include fifty shirts backed by non-fungible tokens. The physical shirts are made of popeline, with a Prada logo and a “February” stamp on the back. The design itself features photographer Enzo Ragazzini’s prints from 1975. Dubbed “Interferenza Ottica,” which means optical interference in English, the photographs were made using the “rotating plane” and the “rotating drum” devices created by Enzo. Timecapsule collection #37 also features shirts with Ragazzini’s prints.
Prada
Timecapsule #38 will drop on February 2 at 3 PM CET. The pieces will be available for minting for 24 hours only. The tokens grant holders access to Prada Crypted community. More than that, the brand will also give one of the community members the possibility to visit its Milan Womenswear Fall/Winter 2023 fashion show in February.
In addition to the drop, Prada announced that the owners of Prada Crypto items issued before June 2022, when the brand introduced NFTs, will soon have the option to claim tokens linked to the products.
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