Yi He is the Co-CEO and Co-Founder of Binance where she is an integral part of the executive leadership team, which is responsible for establishing Binance's vision and strategic business priorities. Ms. He oversees the daily operations and management of several critical business units, including HR, marketing, global communications, customer support, and key product lines such as Binance Earn, Binance Square, and Binance Academy. Under Ms. He's leadership, Binance has continued its remarkable growth trajectory, reaching 250 million registered users by January 2025, the highest of any cryptocurrency organization globally.
Binance’s key social responsibility efforts from prioritizing users, giving back to the community and supporting long-term growth of the industry have been driven by Yi. She established the user-focused value at Binance, making users the core focus of the business and making customer support an integral part of daily business operations to care for users while scaling the CS function in its early years. In the crypto community, she is known as Chief Customer Officer.
Additionally, Binance Charity is the brainchild of Ms. He, a non-profit that leverages blockchain technology to provide direct and transparent support to communities in need. She is a strong advocate for giving back for the betterment of society and building a future where Web3 technology is used as a force for good. Binance Charity has donated more than USD$40 million to 3.8 million beneficiaries since its inception in 2018 to Q1 2025. She previously also led YZi Labs (formally known as Binance Labs) venture capital efforts, highlighting and demonstrating efforts in reinvesting back into the global blockchain ecosystem to support long term industry growth.
