jonwu_ профилі | Binance Square

One of the most fascinating things about the menswear guy is his ability to entrap internet-inept people into ruining their own lives.

Stickermule is a massive operation--I've personally probably spent thousands of dollars buying custom stickers from them.

And the CEO just lit millions of dollars in brand equity on fire doing two things:

1) not owning accountability for his hypocrisy criticizing offshoring while also offering made-in-Vietnam products

2) showcasing a complete misunderstanding of internet culture

(1) is a standard violation of communications--when you make a mistake, own up to it and make an earnest attempt to fix it in public.

(2) is I think a new paradigm that has bled far beyond frontier technology and internet-native businesses (e.g. crypto) and into the mainstream.

Internet users--aka people--will no longer tolerate founders or CEOs who don't understand how to speak their language.

Not knowing who menswear guy is, not knowing his schtick, and walking into one of his honeypots is an aggressive self-own.

This should should be taught at Harvard Business School as a mandatory unit in marketing.

Founder-led storytelling is critical.

But in 2025 if you don't respect anons on the internet you can manufacture a completely unnecessary PR self-own.

jonwu_

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