Crypto doesn’t just create millionaires. It also creates influence without accountability. And when you step back and look at the timeline around Logan Paul’s crypto ventures, a pattern starts to form. Not one mistake. Not one failed experiment. A sequence.
2021 – The Dink Doink Era It started with memecoin mania. Logan promoted Dink Doink as a “fun joke coin” to millions of followers. The token pumped on influencer attention. What wasn’t clearly explained at the time? His level of involvement and financial stake. After the hype faded, the token reportedly collapsed more than 90%. Retail buyers were left holding bags. The influencer moved on. 2021–2024 – The CryptoZoo Collapse
Next came CryptoZoo. Marketed as: “A game that makes you money.” NFTs were sold. A token launched. Promises were made about breeding mechanics, rewards, and a full ecosystem. But the core product never fully materialized. In 2022, investigative YouTuber Coffeezilla began exposing inconsistencies. Public pressure grew. Logan later promised refunds. But: • Refund eligibility was limited • Many users were excluded • Token holders largely received nothing meaningful For many buyers, the damage was already done. 2022–2025 – Liquid Marketplace After NFTs cooled off, the narrative shifted to “tokenized collectibles.” Liquid Marketplace allowed people to buy fractional shares of rare assets — including Logan’s own PSA 10 Pikachu Illustrator card, purchased for $5.275 million. The pitch: Own a piece of high-value collectibles. Trade them like crypto. Later, regulators in Ontario alleged the platform: • Sold unregistered securities • Misled buyers about ownership structure • Operated primarily off-chain (essentially a centralized database) • Misused funds Users reported: • Withdrawals blocked • Platform going offline • Assets stuck And somehow… Logan ended up with the card again. 2026 – The Auction Spectacle Now the same Pikachu card is back in the spotlight. Bids reportedly exceeding $6.6 million. Massive livestream attention. Public refund promises tied to the narrative. The asset becomes content again. But the people who trusted earlier ventures are still dealing with the consequences. The Bigger Lesson This isn’t about one celebrity. It’s about a recurring structure: Massive audience trustHype-driven financial productRetail capital flows inProduct underdeliversNarrative shiftsInfluencer moves forward Crypto amplifies reach. But it also amplifies responsibility. When influence meets finance, transparency isn’t optional. Why This Matters Retail investors often mistake: Popularity for credibility Confidence for competence Fame for due diligence But markets don’t reward trust. They reward structure, transparency, and delivery. If a project’s main engine is an influencer’s personality instead of verifiable fundamentals, that’s a red flag. Final Thought Crypto isn’t the problem. Greed, opacity, and unchecked influence are. The next time a celebrity promotes a “revolutionary opportunity,” ask: • Is there audited infrastructure? • Is ownership legally clear? • Are regulators aware? • Is the product actually shipped? Hype is loud. Accountability is quiet. Choose carefully who you trust with your capital.