🦓 Grayscale launches a Zcash ad blitz and $1M in grants as ZEC slides 13%

Grayscale kicked off a Zcash advertising campaign on Tuesday, including a front-page Wall Street Journal wrap, a full-page ad for its Zcash ETF (ZCSH) and a new educational site, ZcashInvest.com.

The firm is expanding grants for Zcash initiatives to $1 million, having already awarded $400,000 across four groups, and plans to reinvest 100% of ZCSH sponsor fees into the network for up to the fund's first year as an ETF.

The push lands on a rough day: ZEC fell roughly 13% to $1,025, near a two-month low, while ZCSH has seen more than $15 million in net outflows so far in November after $46.25 million in October.

⭐ A major issuer spending heavily to market a privacy coin shows how ETF sponsors now fight for flows, but the outflows show marketing alone hasn't turned sentiment yet.

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