👀 What Happens When Four Executives Discuss One Earn Button? What happens when a neobank that already offers $BTC decides to add an Earn button to its app? The CMO wants to keep users under one brand, the CTO worries about infrastructure, compliance has questions about the assets, and the CFO wants to know who's paying for all this 😅 That's the setup for my new Medium article! I decided to try a little thought experiment: put these four people around one table and see how they'd approach the same feature. I also looked at what changes when a neobank integrates Yield as a Service instead of sending users to another provider. After all, offering $BTC is one thing. Adding Earn under your own brand comes with a whole different set of questions. 🔗 Here's the article: https://medium.com/@paul.bennet/neobanks-win-sign-ups-can-an-in-app-earn-feature-improve-retention-fbc0316a7c62?postPublishedType=initial Give it a read and let me know what you think in the comments under the article! And who else should've been sitting at that table? Head of Product? Legal? Maybe someone from Customer Support? 😄 #BTC Price Analysis# #Bitcoin Price Prediction: What is Bitcoins next move?#