And almost nobody saw it coming.

The Wall Street Journal reports that Ripple, long known for cross-border payments and its XRP token, has quietly moved into financing leveraged ETFs, a high-margin business banks have dominated for years.

After expanding into stablecoins and asset custody, the company is now funding the same leveraged products that amplify market moves and generate steady fees for traditional finance firms.

CEO Brad Garlinghouse’s firm is no longer just knocking on the door of institutional markets. It is already inside, competing directly with the banks that once treated crypto as a sideshow. If Ripple keeps capturing even a slice of this leveraged-ETF financing flow, the line between crypto infrastructure and Wall Street plumbing gets thinner by the month.

$XRP holders are watching to see whether this new revenue stream finally shows up in price action.

#Ripple

#BitcoinReboundsTo$83K

#EthereumLiquidationsHit$356M

#EthereumSurpasses$2500

#SolanaPlansToCutBlockTimesTo200ms

$XRP

XRP
XRP
1.3892
+4.60%