📌 Your Users Don’t Care Who Powers the Crypto $BTC Backend $26.9B - that’s how much embedded banking service revenue is expected to reach by the end of 2026. But when financial infrastructure sits behind someone else’s brand, one thing doesn’t get outsourced: the customer relationship. If a rate changes, a balance looks wrong, or a withdrawal takes longer than expected, users ask the company whose name they see, not the provider running the backend. 💭 So how much visibility should a company have into a white-label product it doesn’t operate itself? In my new article on Medium, I look at why balances, rates, terms, accruals and redemption status are becoming part of the customer experience too - even when the infrastructure stays invisible. 👉 Read the full article: https://medium.com/coinmonks/the-customer-doesnt-need-to-see-the-infrastructure-your-team-does-8f34c2c704fb #BTC Price Analysis# #Macro Insights#