Crypto news outlet, Cointelegraph, is seeking a buyer after a steep decline in website traffic, according to a person familiar with the matter, highlighting the growing pressure on crypto-focused media companies as search-driven traffic weakens.
The company has not disclosed a potential sale price. Cointelegraph did not immediately respond to requests for comment, but later said on X that it was “not for sale.”
Cointelegraph’s traffic has been hit particularly hard by changes to its visibility on Google. The site suffered an estimated 80% decline in organic traffic after Google imposed a manual penalty in October 2025 causing the website to disappear from search results, according to reports.
Similarweb data cited by sources showed Cointelegraph received more than 12 million monthly visits in December 2024. By Sept. 1, 2026, monthly traffic had fallen to just above 700,000.
The decline also comes after a prolonged period of relatively flat crypto prices which has reduced user attention across parts of the digital-asset media sector.
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Cointelegraph, founded in 2013, has more than 200 employees and has expanded beyond news into research, events, and regional operations. Its MENA franchise was acquired by Luna Media Corporation in July 2022 as part of efforts to fund international expansion.
The potential sale underscores a broader challenge for crypto media where audiences built around search traffic can become vulnerable when changes to search algorithms, platform policies, or market interest sharply reduce visibility and readership.
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