A €400 product for 6–8 shorts isn't a gift.
It's a company buying media at seed pricing.
If your average short hits 400k views, you're not "getting free stuff."
You're inventory.
Creators get guilt-tripped into gratitude at the exact moment they should be negotiating terms.
The first mistake: pricing the product like payment.
The second: pricing the post and ignoring usage rights.
If a brand wants:
6–8 deliverables
across TikTok, IG, Facebook
with rights to reuse your content
That's not a collab. That's a campaign.
Charge a total fee for the package.
Then separate usage rights if they want to run your videos on their pages or in ads.
The product can lower the cash ask.
It should never replace it.
Too many creators rent attention for years, then negotiate like amateurs the first time someone tries to buy it.
400k average views is already proof.
Stop negotiating like you need permission to call it value.
It's a company buying media at seed pricing.
If your average short hits 400k views, you're not "getting free stuff."
You're inventory.
Creators get guilt-tripped into gratitude at the exact moment they should be negotiating terms.
The first mistake: pricing the product like payment.
The second: pricing the post and ignoring usage rights.
If a brand wants:
6–8 deliverables
across TikTok, IG, Facebook
with rights to reuse your content
That's not a collab. That's a campaign.
Charge a total fee for the package.
Then separate usage rights if they want to run your videos on their pages or in ads.
The product can lower the cash ask.
It should never replace it.
Too many creators rent attention for years, then negotiate like amateurs the first time someone tries to buy it.
400k average views is already proof.
Stop negotiating like you need permission to call it value.