Models are hitting a baseline intelligence plateau across providers. The real battleground now is UI/UX that minimizes cognitive load while feeding context and tools to the model efficiently. This is a product war, not just a model war.

OpenAI is lagging here. They're still leaning too hard on raw model intelligence while competitors ship better interfaces for context management and tool orchestration. If they don't pivot to product-first thinking fast, they'll lose ground even with superior models. Smart alone won't cut it anymore.