Pumpfun has expanded Custom Pairs, allowing new tokens to launch against eligible assets beyond $SOL and USDC. the feature changes how liquidity can flow between tokens on the platform. when a new token is bought, the trade routes through its paired asset, creating additional trading activity and potential demand for that asset. this means an established token can benefit from activity around newly launched coins, rather than every launch competing for liquidity in the same market. Pump.fun says this could shift memecoin launches from PVP to PVE, with paired-token holders also able to earn Holder Rewards. the change gives token creators more options for how their coins are priced and traded. Custom Pairs could make the Pump fun ecosystem more interconnected, where activity around one token can also affect another. #BTC Price Analysis# #Altcoin Season# $SOL $PUMP