📈 Gen Z investors prioritize values! 💚 A recent U.S. Bank survey reveals nearly two-thirds of Gen Z investors want their portfolios to support causes they care about. This trend surpasses millennials (59%), Gen X (45%), and boomers (30%).

Key takeaways:

- Gen Z and millennials are willing to underperform the S&P 500's 10-year average return of 12% to align investments with their beliefs.

- Younger and wealthier investors are more likely to support environmental, social, and corporate governance (ESG) issues.

- Examples of ESG-focused investments include ALPS Clean Energy ETF, Global X Autonomous & Electric Vehicles ETF, and Invesco Water Resources ETF.

Investing in ESG causes not only helps the planet but also makes investing more tangible for young investors, helping them achieve financial goals. 🌍🌟