#samsungfalls6.4%onreturnplanmiss

Samsung dropped more than 8% in Seoul this morning after unveiling a record shareholder return plan.

KRW 90–110T sounds huge. But investors wanted one thing Samsung still didn’t clearly deliver.

And this is where the word “buyback” matters most for shareholders:

The confirmed KRW 15T repurchase is for employee and executive stock compensation. The shares will be held in treasury for those programs, not cancelled.

Samsung will also pay ~KRW 30T in Q3 dividends, while the rest of the 2026 return won’t be finalized until January 2027.

Meanwhile, SK Hynix just committed KRW 40T to buy back AND cancel shares.

That’s the disappointment.

The market isn’t rejecting the size of Samsung’s capital return. It’s rejecting the mix and the lack of immediate share-count
$UAI
$PROM
$GRASS