Consumer credit just hit $5.19 trillion. New record.

That's $154 billion added in 14 straight months. Since early 2022? Up $684 billion.

Auto and student loans climbed $13.1 billion in August alone, now at $3.84 trillion.

Credit card balances actually dropped $4.8 billion, but still near all-time highs at $1.35 trillion.

People keep saying the consumer is tapped out. The data says they're still borrowing.

Question is whether this reflects confidence or necessity. Strong labor market supporting spending, or maxed-out budgets forcing debt? Probably both.

Either way, this matters for Fed policy, retail earnings, and how long this cycle runs. Watch delinquency rates next.