European Union regulatory authorities and the European Securities and Markets Authority (ESMA) are questioning Binance over its continued regional operations following a licensing rejection and wind-down mandate 😎😎under the Markets in Crypto-Assets (MiCA) framework.
​The scrutiny centers on Binance's reliance on reverse solicitation—a narrow legal provision within MiCA. This exemption allows offshore crypto firms without a full EU license to serve local clients only if the customers initiate contact entirely on their own. Watchdogs are investigating whether Binance misused this loophole to bypass regulatory registration and retain access to millions of European users.
​ESMA emphasized that reverse solicitation must be interpreted strictly as an exception rather than a workaround for licensing compliance. National regulators have requested detailed operational information from Binance and warned that failure to justify its practices could result in severe enforcement actions, including substantial fines or additional bans.
​In response, Binance stated that it operates within current rules while actively seeking MiCA authorization to establish a permanent compliant presence across the bloc. The probe highlights growing friction between strict EU market rules and large-scale global crypto platforms.