According to Jin10, Counterpoint Research said global premium smartphone sales rose 5% year on year in the first half of 2026, and their share of the overall market increased from 25% a year earlier to a record 29%. Apple gained 9% in the first half, held 65% of the premium market, and saw steady demand for the base model in the iPhone 17 series, while Samsung rose 3%, held an 18% share, and said the Ultra model in the Galaxy S26 series accounted for more than half of sales.
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High-End Smartphone Share Reaches Record 29% in First Half, Apple and Samsung Lead
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