Quick framework for designing trading campaigns that actually convert:

1. First-time traders
Welcome bonuses, first-trade rewards, lucky draws. Simple entry, low friction.

2. Volume grinders
Volume-based pools, milestone rewards, leaderboards, fee rebates, VIP tiers. Reward the degens who move size.

3. Retention & habit loops
Points, daily/weekly missions, streak rewards, loyalty programs. Keep them coming back.

Some mechanics overlap. The real alpha is in how you structure the rules—incentive design is everything.