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What is Binance Square?
Formerly known as "feed," Square is the community space developed by Binance and specifically designed for crypto users. Think of it as the version of CT (Twitter Crypto), detached from Twitter(X).
Because it's directly linked to Binance, every profile on Square represents a user who has registered on Binance and completed KYC – thus creating a community free of bots and duplicate profiles. Every like, every view comes directly from a real person.
Every Binance user has a Square profile - automatically set up after registration.
The Square community
With over 300 million active crypto users, including fewer than 50,000 active content creators (an empirical estimate), Square already accounts for roughly half of the world's cryptocurrency users today. Literally 1 in 27 people worldwide is on Square.

By comparison, the entire CT (Crypto Twitter) is estimated to have an overestimated maximum theoretical workforce of 234 million with only 60-80 million engaging regularly and 2-6 million active creators.

Of course, CT (Crypto Twitter) remains the primary sphere of influence for crypto, shaping market culture and sentiment.
Binance Square, on the other hand, concentrates a larger user base, in a completely crypto-native environment, designed exclusively around the uses, content and dynamics specific to crypto culture.
What do these statistics mean?
For a casual crypto enthusiast, this represents exposure to real diversity: beginners, traders, users from very different countries, people who don't have Twitter/CT… all crypto users. There, you step outside the bubble and better understand how crypto is experienced in the real world.
With only 50,000 active creators serving over 300 million active users, there is a huge opportunity for new voices capable of bringing unique value.
If you're looking to grow as a crypto creator, the audience is definitely there. 🙌🏾
For marketers, Square provides access to a very large and already qualified audience, on the scale of the crypto market, large enough to scale sustainably.
Livestreams on Square
On Square you can host three (03) different types of live sessions:
> Live audio - comparable to spaces on X but with the possibility of screen sharing, thus enabling live trading
> streaming - OBS tools, streamyard etc
> live camera
and each with the possibility of receiving live tips from your listeners.

There is even a Chat Room feature, currently in beta, which already allows the creation of discussion groups on Square, paving the way for the emergence of structured exchange groups, and potentially project communities, within the platform itself.
Some advantages for content creators
Square offers several advantages for content creators, but we will mention three:
The first advantage is a commission on the volumes generated by your content thanks to the various features integrated into the platform, such as the ability to mention tokens (spot, perp, on-chain), to share trades (with the possibility to copy), ROI, etc., directly in your content (posts, articles, videos and even live sessions) while associating icons allowing direct access to the exchange (or trading) page of these.
This is why some creators receive hundreds, or even thousands of dollars each week on Square as write-to-earn rewards.

The second advantage is the CreatorPad.
CreatorPad is a content competition where creators share a prize pool based on the quality of the content they produce on specific topics or projects. And yes, it's comparable to InfoFi, and I acknowledge that a true InfoFi system must be able to align individual and collective interests toward the creation of quality content.
The system may not be perfect yet, but the team is moving quickly in the right direction, thanks in particular to feedback and rapid iterations.
I myself have already earned about $1,000 in three (03) CreatorPad campaigns last year, with about 20 pieces of content published, including articles and posts.
Following the recent ban of InfoFi on X (Twitter), the Square team responded by launching the largest CreatorPad campaign ever, with $500,000 in rewards at stake, 5× larger than usual.
The featured project, around which creators will produce content, is @Plasma , a Layer 1 blockchain specialized in stablecoin payments, with $XPL as its native token. #plasma

The third benefit is the Blockchain 100 Award, an industry accolade presented by Binance to 100 leading Web3 content creators. Winners are chosen by the global Square community, regardless of their presence on the platform. I was honored to receive this award last year.
Event page - https://www.binance.com/en-AE/square/blockchain-100-2025

Accessibility
Square can be accessed via the web at binance.com/en/square, as well as in the Binance app, by scrolling down the homepage or clicking on the Square icon in the menu.
Conclusion
As a crypto-native space where the audience is already qualified, verified, and directly connected to real-world ecosystem practices, Binance Square offers creators and marketers alike a clear combination: a large base of active users, fertile ground for content creators, and integrated tools that enable them to turn attention into concrete actions. When properly understood and leveraged, Binance Square is now a relevant platform for growth, exchange, and sustainable development within the crypto ecosystem.
The real question is simple: are you already using Square, and if so, how? If you are not there yet, take 10 minutes, post a first post, observe the exchanges, and let me know in the comments what you think.

What happened to Bitcoin the day before yesterday, and more broadly across the entire crypto market, is the result of the emergence of a trigger in an already sensitive market context.
The $BTC has dropped from about $94,500 to $77,000 over the last two weeks, with a particularly violent drop from $84,000 to $77,000 just on January 31.
The crypto market is currently undergoing a phase of strong turbulence and increased economic uncertainty, fueled by several combined factors: tense macroeconomics, unstable geopolitical context, political uncertainties in the United States, among others.

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With nearly one million users, real volumes, revenues reinvested into the ecosystem, and sustained DeFi activity on Sui, the question is no longer just what Haedal is today, but what it could become if the current momentum continues.