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CZ @cz_binance Binance Square Chinese debut live stream, discussing a pain point that all creators care about most: difficulty in monetization.
He was also very candid about the current product experience of Binance Square still lagging behind X and other live streaming platforms, but feedback has been received and continuous optimization is underway.
Currently, streamers remain the most core and active group of creators in Binance Square's content ecosystem, with an overall atmosphere that is very vibrant. According to our statistics, the peak live streaming hours on Binance Square are from 7 PM to 11 PM, during which around 90-100 streamers go live simultaneously each day, with content primarily focused on trading.
Chi Labs, an MCN dedicated to Binance Square live streaming, has been relentlessly focused on the question of how streamers can make money. We clearly understand that traffic is just the beginning; the real core that determines whether an ecosystem can sustain long-term growth is whether creators can establish a continuous positive revenue cycle.
Therefore, instead of chasing trends lately, we've been systematically refining monetization for streamers: breaking down and optimizing every step, from content positioning and live streaming rhythm, user interaction, conversion paths, to backend operational support and commercial partnerships.
Currently, the monetization models for our affiliated streamers have largely been validated, and overall performance data is quite promising—creators not only produce quality content but also generate tangible revenue.
We believe that as Binance Square's product experience continues to improve, the live streaming ecosystem will enter a more stable growth phase, and the ability of creators to earn money will be the ecosystem's true 'moat'.