Nifty News: Coca-Cola gest Based, #Reddit avatars reach 20M milestone and more

he world’s largest soft drinks brand is delving deeper into the realm of non-fungible tokens, launching its first collection on the #Coinbase layer-2 network Base.

On Aug. 13 Coinbase announced the new Coca-Cola collection as part of its “x#Onchain Summer” event.

“CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists,” it stated.

The Masterpiece collection brings together classic pieces such as “The Scream” by Edvard Munch along with new works from emerging talents, “all intertwined with the iconic CocaCola bottle.”

Coca-Cola's #NFT entry is one of the larger consumer brands announced to be involved with Base so far. Other digital collectible projects expected to launch this month include Zora, Pixelmon, Showtime, and Indelible.