As long as you dare to take advantage of me, I can take advantage of you.
A butcher shop owner in Guangdong used to run a stall in the market and lived a comfortable life! However, the market was expanded and 5 butcher shops came at once. The competition became more and more fierce. It was no longer possible to wait for customers to come. Business was getting worse day by day, and cash flow was getting tighter!
The boss had no choice but to take the initiative and no longer invest heavily in heavy assets. Instead, he rented a storefront in a nearby larger community, thinking: There are more than 3,000 households in this community, and each household has 4 people. The total number of people in this community is at least 10,000.
If a household eats 10 yuan of meat a day, the monthly expenditure will be 300 yuan, and 3,600 yuan a year. Calculated at a profit of 15%, each household contributes at least 500 yuan a year. This means that the boss has to make 1.5 million yuan a year in this community. So the boss's ultimate goal is to find ways to attract these more than 3,000 households to buy meat from him.
Then a question arises: how can we make the owners of the community come to buy meat from us? So the boss put up the banner of freshness and cheapness, took the initiative to reduce his income, from 1.6 million yuan a year to 600,000 yuan a year, and launched an attractive group purchase price.
But if you want to enjoy this benefit, there must be a prerequisite: become my member for 299 yuan a year, and the meat can be sold to you at cost price.
In order to dispel the customer's concerns, the boss also promised: as long as you become my member, you will be given a brand laundry detergent worth 300 yuan.
In fact, the cost of laundry detergent is only 100 yuan. After deducting the cost, the boss earns 200 yuan per member, and 600,000 yuan is easily received in a year, while his peers are still blindly bargaining for prices, services, and products. At the end of the year, very little money falls into their pockets.
