Former Twitter product director Esther Crawford has given an insight into working under Elon Musk after his takeover of the social media platform. In a tweet and video, Crawford described the pre-Musk Twitter as "amazing and terrible," while the post-Musk era has been "difficult and dramatic." She revealed that Musk's leadership style was problematic, with employees afraid to present him with bad news or contradict his opinions. Since taking over in October 2022, Musk has introduced several crypto and finance-related features to the app, rebranding it as "X" and aiming to make it an "everything app" with potential Dogecoin integration.