Before Elon Musk tweeted about HARAMBE, there was a suspicious transaction. Someone moved $116,000 worth of SOL from Binance to a new wallet, then used it to buy 1.94 million HARAMBE coins. This happened shortly before Musk's tweet, linking HARAMBE to Kabosu, the dog who inspired Dogecoin, after Kabosu passed away. The price of HARAMBE then shot up by about 30%.
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