Fake money is a technical job: the doorway behind the project party's airdrop

加密洞察_Cryptoinsight · 2023-07-16T07:41:41.000Z

There has been discussion in the comment area about whether Polygon zkEVM will have airdrops. The founder of Dune jumped out to ridicule the airdrop behavior, and zkSync’s NFT distribution also made people call it outrageous. I found that many people judge airdrops based on "community", but in fact, airdrops are a short-term and long-term strategy for user activity management implemented by the project team in anticipation of getting rich, and it is a technical activity. If you look at it from the perspective of the project side, you will understand the many ways behind airdrops. 1/5 Issuing airdrops is an optional strategic decision made by the project side to motivate the community and market based on Token economics. The final right of interpretation belongs to the project side. Airdrops also need to have a VC perspective. We have to understand: the project team is not doing charity by issuing airdrops. How much, how, when, whether it will be issued multiple times, whether it will be a big profit, is completely an economic account. . An economic account jointly drawn by the project party and community primary and secondary market users. 2/6

评论区一直有Polygon zkEVM有无空投的讨论，Dune创始人跳出来讽刺发空投行为，而zkSync搞的NFT分发也让人大呼离谱。 发现不少人以“社区”为中心评判空投，但事实上，空投是项目方用暴富预期实施的用户活跃度管理短长期策略，妥妥是门技术活。 若站在项目方角度来考，就会明白撸空投背后的诸多门道。1/5  
Airdrops are an optional strategic decision made by the project party based on token economics to incentivize the community and the market. The final right of interpretation belongs to the project party. Airdrops also need to have a VC perspective. We must understand that the project party is not doing charity by airdropping. How much airdrops are issued, how to issue them, when to issue them, whether they will be issued multiple times, and whether they will be a big profit are all economic accounts. An economic account jointly drawn by the project party and the primary and secondary market users of the community. 2/6
Based on this premise, it will be more effective to make money with less effort, rather than being a mindless "online earner" who uses multiple accounts to make money. Here are some tips: 1) For projects with high popularity and active money-making parties, the airdrop cycle will be extended to facilitate the determination of witch strategies and natural screening of fake active users, such as zkSync; 2) Before many project parties issue airdrops to users, they generally make excess profits through inconspicuous handling fees. It is true that the wool comes from the sheep; 3/6
3) Projects with outstanding operating data and sufficient cash flow are unlikely to issue airdrops, such as Metamask. 4) Projects rarely issue airdrops in a bear market, unless they are confident that they can withstand the pressure of the cycle, such as Uniswap. 5) Projects that have already issued coins will generally not issue airdrops when launching new products, and even if they do, the amount will be pitiful, such as zkEVM. Refer to OP's second airdrop. 6) NFT will not be an airdrop standard, but it can be stress tested; 4/6
7) Airdrop value = total value of the project to be airdropped divided by the addresses that meet the conditions. Generally, it will reach a cool point, such as $3,000. If it is not enough, add conditions to reduce the number of qualified addresses (anti-witch is just an excuse); 8) The result of the curling is that users raise each other's probability of being reversed, or dilute the collective cool point together, and the project party is very happy to see it; 9) The opponents of ordinary people are often studios with superior funds, technology, manpower and other resources; 5/6
Summary: Coin-mining is a technical job. It requires analyzing data fundamentals, considering the psychology of the project party, comprehensively identifying multiple indicators such as the project market, users, valuation, primary and secondary market expectations, scientifically managing costs and harvest expectations, and doing a good job of risk assessment. The era of mindlessly brushing airdrops and waiting for blessings is long gone. Appropriate airdrop strategy considerations may not make you rich, but at least you won't lose money. For more tips, everyone is welcome to post comments. 6/6