According to Decrypt, French clothing brand Lacoste announced on Thursday that its Web3 program UNDW3 will launch a gamified token-gated ecosystem to incentivize users to participate in activities and community events by providing them with NFT-related benefits.
UNDW3 holders have access to privileges like limited-edition merchandise and live community events, and today’s announcement is a notable expansion of the program. UNDW3 NFT holders connect their crypto wallets to the just-launched UNDW3 portal, which gives them access to creative competitions and sessions, video game missions, and interactive conversations hosted by Lacoste. The better users perform at these events, the more points they accumulate on the UNDW3 Card tied to their wallet and associated Discord account. The more points a user accumulates, the rarer their NFT will become, increasing the value of the asset.