Several interesting points about KOL rounds:
1. The principle is that after KOLs have money, they would rather invest in supporting projects in the hope of getting a higher return than using cash as marketing expenses. Because it replaces marketing expenses, it is natural to unlock and make money quickly.
2. Many project parties do not actually understand the purpose of KOL rounds, so it is difficult to track the effect.
2. The amount of KOL rounds is generally not large because if there are too many chips that are about to be unlocked, there will be pressure in the listing process.
3. If a KOL round with a large amount is really opened, KOLs will also be scared in their hearts. Why is there so much financing? Is it to cut me?
KOL is the product of a wonderful balance.