PANews reported on June 13 that adidas announced that adidas Originals has reached a partnership with 20-year-old artist FEWOCiOUS, and the two parties will work together to launch a limited edition Trefoil Flower Mint Pass NFT. The NFT will be launched on June 22, and holders will have the opportunity to redeem adidas Originals physical sneakers. This is also the first time that adidas has launched token-gated sneakers bound to limited edition NFTs and with NFC tags.
Holders of the FEWOCiOUS x FewoWorld: Paint NFT, as well as ALTS holders of the adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, will receive a range of benefits including discounted prices and early access to NFTs on the OpenSea platform.