ChainCatcher news, according to foreign media reports, after the encryption trading platform FTX announced that it had filed for bankruptcy, the NBA Golden State Warriors have suspended all FTX-related cooperation. All other in-venue promotions and advertising have been removed. Additionally, the Mercedes Formula 1 team has suspended its partnership agreement with FTX.
It is reported that on December 14, 2021, FTX provided US$10 million in international copyright sponsorship fees to the NBA Golden State Warriors, and a cooperation agreement has been reached. This will give FTX brand positioning for the Warriors G League club and NBA 2K esports team, as well as the right to advertise at Chase Center, the Warriors’ home arena. In addition, FTX will also obtain the Warriors’ NFT issuance rights and virtual stadium inventory rights during RSN games. (Source link)