Duan Yongping, the business godfather who single-handedly created the BBK myth and whose disciples founded OPPO and vivo, once had a famous list of 15 things not to do. You might as well check it out to see if the company you work for, the company you know, or yourself have done it all :
1. Don’t make money you shouldn’t make. 2. Don’t make money beyond your ability. 3. Don’t cheat or speculate. 4. Don’t attack your opponents. 5. Don’t believe in “myths”. 6. Don’t be quick and easy. 7. Don’t default. 8. Don’t borrow money, 9. Don’t lie to people, 10. Don’t bribe, 11. Don’t blindly innovate, 12. Don’t blindly diversify, 13. Don’t do it if you can’t enter the top three fields, 14. Don’t take the initiative to engage in price wars, 15. Don’t do it. Exaggerated advertising
