Around me, all my friends who are self-made and worth over 100 million yuan are actually the same, saying things that make people feel comfortable and doing things that make people shudder.
I believe that no one is born as a human being and wants to be an ordinary person who is always inferior to others. Everyone wants to be at the top of the pyramid, make a lot of money, and do great things.
When I have nothing to do, I especially like to watch Animal World, followed by war documentaries. Because these are actual combats with real swords and guns, there is no performance element.
The strong rely on force and intelligence to plunder the weak without restraint.
The rule is: the weak eat the strong, and the fittest survive.
There is no emotional or moral component here.
Although the real world seems to be full of human touch, in my opinion, these are just appearances. Because the rich have never stopped plundering the poor.
This is why "the strong will always be strong and the weak will always be weak", which has remained unchanged since ancient times.
Humans living in the world are essentially the same as animals living in the jungle: the strong eat the weak, and the big eat the small. It’s just that human beings are good at packaging themselves and putting on a coat of civilization to make human society look less naked.
One thing must be remembered: the law of the jungle, where the jungle prevails, exists everywhere on this earth.
There are only two kinds of people in society: one is wolves and the other is sheep. You are either a wolf, capable of eating people, or a sheep, waiting to be eaten.
The wolf's survival logic is to eat the sheep gracefully; and the sheep's only survival logic is to become a wolf.
There is a saying: Evil cannot defeat good.
The meaning of this sentence is not that evil can never defeat justice, but that once evil defeats justice, it itself becomes righteous.
In human society, 99% of people are sheep, and their fate is to be eaten, or eaten (harvested) in disguise. Such people are also called "leeks".
Why is the fate of 99% of people to be harvested?
Because 99% of the people in the world are "lost lambs". They all live in illusions and can never see the real world. Because the truth is often complicated and cruel, a person who does not have enough courage and wisdom would rather escape from the truth. , and dare not face it.Therefore, these people would rather indulge in fantasy, indulge in temporary pleasure, and never tire of it.
This is the mob, also called the giant baby.
Only 1% of people in the world can see the truth, because they have enough courage to face the reality of the world, enough courage to face the evil of human nature, and enough mind to accept the injustice of the world. The truth will always be in the In the hands of a very small number of people, these people are the rulers of the world.
Therefore, the 1% of people can control the 99% of people at will.
For example: Many experts (1% of people) have the ability to "make complexity simple", but why don't they do it?
There's only one reason: you can't make any damn money doing this.
"Reducing complexity into simplicity" is wisdom, and "simplification into complexity" is business.
After they "reduce complexity into simplicity" (see the truth clearly), if they want to commercialize it, they must "simplify it into complexity" (create an illusion) again.
Because 99% of people are only willing to pay for complicated things. Although this will make them more confused, the fate of these people is to become more and more confused. This is also a typical characteristic of leeks.
99% of people are more likely to be moved by complex descriptions and routines. The more fancy something is, the more it fascinates them.
In fact, what the public (the 99% of people) pursue is never the truth, but various extreme emotions, extreme views, complex appearances, and continuous addiction. Any "truth" that makes everyone feel uncomfortable will be ignored. It has always turned a deaf ear.
On the contrary, any lies and routines that can make the public have beautiful illusions can make the public crazy. This is fucking human nature.
Since ancient times, sincerity cannot be retained, only routines can win people's hearts.
Whoever controls the art that affects the popular imagination controls the art that governs them.
The essence of business is actually eight words: see the truth clearly and create illusions.
First see the truth clearly (simplify the complex), and then create an illusion (simplify the complex), so that the public can indulge in it and have a great time, and you will succeed.
The public never wants the truth, they just want to be understood and recognized.
Remember, never impose what you think is the truth on others. You just need to understand the narrow-mindedness of their vision. After seeing the truth clearly, create illusions to make them obsessed, and create all kinds of small immediate benefits to make them come one after another. You will Can be a great success.
Remember, this is an essential skill for every businessman.
Consider two more corresponding questions:
Is what the masses want really value?
Is what the public wants to know really the truth?
In fact, what everyone wants is neither value nor truth. They just long to be understood and to receive emotional comfort.
Never impose what you think is the truth on others, nor give them what you think is the value and good products. You just need to understand them and comfort them, and you will be successful. This is the essence of business.
Therefore, what is easiest to spread on the Internet has always been various emotions and prejudices, rather than real values. These 99% of people think they have mastered all kinds of truths and insights, but in fact they just regard emotions as rationality, information as knowledge, and prejudices as thoughts.
Those who provide "truth" and "value" to everyone will be unanimously despised by everyone.
On the contrary, those who provide "illusions" and "little benefits" to the public can become the masters of the public.
Therefore, what 99% of people in the world pursue is not the truth and value, but all kinds of emotional comfort, all kinds of petty gains, and all kinds of beautiful lies.
Everyone should remember these four sentences:
1. What people want to express most is never the content itself, but the desire to be understood;
2. What people want most is never real value, but emotional comfort;
3. What people want to see most is never the truth or truth, but all kinds of hopes;
4. What people are most easily persuaded by is never truth, but interests.
These four sentences are the "Sunflower Guide" for making money, and they are also the truth and essence of society.
For the 1% of people, their biggest challenge is how to sugarcoat the cruel truth so that the 99% of giant babies can swallow this sweet medicine and then help them grow.
At the same time, you must also remember: seeing the truth clearly is the basis for counterattack in life and the basis for guarding against being harvested.