The newly introduced memecoin Pepe (PEPE) has experienced a sharp 42% decline in value just days after reaching its all-time high on May 6, leading to significant paper losses for at least one investor.

Blockchain analytics service Lookonchain revealed that a crypto “whale” purchased 962.3 billion Pepe tokens using 70 Wrapped Bitcoin (WBTC) and 470 Ether (ETH) at an average price of $0.000003122 on May 5. CoinGecko data shows that since then, PEPE’s value has dropped by 42% from its all-time high, leaving the investor with an estimated $2.4 million in holdings and over $600,000 in unrealized losses.

A whale bought 962.3B $PEPE($2.46M currently) with 70 $WBTC ($2.07M) and 470 $ETH ($937K) in the past 2 days, with an average buying price of $0.000003122.He has lost ~$541K at the current price!https://t.co/GDBdXcVyGt pic.twitter.com/7s1Ns90OOc

— Lookonchain (@lookonchain) May 7, 2023

Pepe’s market capitalization and popularity

Despite the recent price drop, Pepe’s market capitalization remains above $1 billion, ranking it the 45th largest cryptocurrency by valuation.

Price movement of Pepe (PEPE) from its inception. Source: CoinGecko

Since its inception on April 14, Pepe has garnered significant attention, with trading volumes exceeding $636 million in the last 24 hours and over 5,000 ETH burned in Uniswap trading gas fees as of May 5. Data from Dune Analytics indicates that the number of individual Pepe holders has consistently increased over the past three weeks, reaching 144,534 at the time of publication.

I downloaded 413,283 PEPE Uniswap transactions from @DuneAnalyticsPEPE traders have burned ~5,300 ETH ($10M) in gas over the past 3 weeks 🤯1/🧵 pic.twitter.com/9lZxGGjtT5

— Alex (@thiccythot_) May 5, 2023

The rise of memecoins has caused fees on the Bitcoin network to soar to two-year highs due to a massive spike in BRC-20-related transactions. Memecoins like Dogecoin have been part of the cryptocurrency landscape since 2013. However, their lack of fundamentals makes investing in them a high-risk trading strategy, creating and destroying fortunes equally.