Chiliz invested 100 million euros to buy a 24.5% stake in FC Barcelona’s digital studio for two reasons:
The first reason is that Barcelona is one of the few large membership clubs in Europe. The development direction of the club is entirely determined by member voting. The club's profits do not need to be distributed to others, and all are invested in club construction. This membership system is inherently close to the form of DAO. In the future, there will be an opportunity to migrate the offline member voting system to the cc2 public chain. The governance rights contained in the fan tokens can be a good alternative to traditional governance and be more transparent.
Second, Barcelona has the largest number of users on social platforms (44.75 million). From their daily tweets, we can see that Barcelona is still mainly using the promotion methods of web2 social platforms (videos captured during games, meme pictures, behind-the-scenes interviews, etc.). So far, there are probably no more than ten tweets in total that have cooperated with socios or involved NFTs. On the other hand, if a successful product can be developed in the subsequent cooperation with Chiliz, mentioning it in daily tweets as a marketing promotion will generate huge exposure with tens of millions of social traffic, which will ultimately be reflected in its own value.
For Chiliz, the most important significance of this investment is to promote digital strategy with Barcelona as the leader, develop and try various innovative digital businesses, and provide a successful reference plan for other clubs in the future.
What needs attention recently is that Chiliz officially announced that Barcelona will be the first club node to operate CC2. Possible events include using node income for repurchase, and the subsequent digital products built around Barcelona's IP after the CC2 mainnet is launched (NFT, blockchain games, these products involve IP and need real money to be invested, which is the main source of financing). New supply and demand will emerge here.
And the subsequent migration or expansion of the traditional membership governance system to CC2. Currently, Barcelona has 143,000 members. There is a high threshold for membership of these professional members, and the membership review time is relatively long. Is it possible to establish an extended and broader governance system on CC2, setting up certain chain thresholds for participation in club decision-making?
