Nassar Agbowala , Head of Partnerships @Sentz (formerly Mobilecoin)

Paypal 8 years 2 months

Senior Manager - Growth & Strategy Full Time

March 2021 - September 2022 · 1 year 7 months

- Created growth and strategy team for $2.5B P2P business unit, driving 7% revenue growth.

- Reinvigorated remittance strategy, increased revenue by 20%, total revenue by 35%, CLV by 30%.

Cross-functional workflows are aligned with partnerships, competitive analysis, pricing, forecasting, customer journeys and metrics.

- Conduct weekly business performance meetings with cross-functional teams to prioritize resources/budgets, identify issues, develop remediation plans and report solutions to executive leadership.

Consumer Marketing and Business Development Executive - Xoom

August 2014 - March 2021 · 6 years 8 months

Founded in 2001, Xoom is a pioneer in digital remittances. Xoom allows users to send money, pay bills and top up mobile phones to more than 130 countries around the world in a fast, secure and seamless way.

-Lead and manage a marketing team (3 strategic managers, 7 growth marketers and creatives) delivering over $300M in P&L, GTM strategy, budget management and strategic partnerships.

- Expansion of Xoom services into Canada and Europe, resulting in 45% year-over-year activation growth and 125% growth in two years.

-Reduced customer acquisition costs (CAC) by 62% and managed a $40 million marketing budget through an efficient media mix and continuous creative testing.

- Launch of international mobile top-up and bill payment products - activations increased 11% year-on-year