For decades, gamers have persistently played games out of passion. They test beta versions of games that are in development and provide feedback to developers. These gamers build game-based communities and organize social events, guild activities, tournaments, etc. However, in general, only people like Bobby Kotick benefit from it all. all these community activities.

In Web3, these relationships become much closer. The community and players are motivated to participate, communicate, and give feedback. This offer comes in the form of a cryptocurrency reward or NFT. When it comes to in-game economies, this business model is often referred to as play-to-earn.

However, there is a new trend in the Web3 space that is equally hot, called play-to-airdrop.

What is play-to-airdrop?

Play-to-airdrop is a token distribution and user acquisition campaign to kickstart the launch of a cryptocurrency. Participants are eligible to receive cryptocurrency based on their in-game activity.

Web3 games, NFT games, blockchain games, whatever they are called, they always offer exciting opportunities to win, earn and own digital assets. In most cases, this distribution of rewards is part of the in-game economy. When these items are in demand, they gain value and thus players can sell them on the market. It's all part of the economic layer in the video game ecosystem.

However, the play-to-airdrop feature works a little differently. This distribution mechanism aims to find the most dedicated players and reward them accordingly. Players who diligently farm, craft, defeat monsters, and level up their characters will be eligible to participate in these airdrops. Typically, a play-to-airdrop campaign is the start of the in-game economy. Because after the play-to-airdrop campaign, the initial crypto token distribution is complete.

It can also be argued that the play-to-airdrop campaign serves as a stepping stone to the play-to-earn economy.

Projects and games release play-to-airdrop campaigns

Many different Web3 games have announced their play-to-airdrop campaigns, and below are some typical projects:

Play Kuroro Beasts, earn KURO airdrop

TreasureDAO's Kuroro Beasts plans to release their KURO token in early 2024. They will distribute the tokens to active users in the ecosystem as well as those who hold and stake their Beasts. However, 7% of the KURO distribution will go to players actively participating in the game. Players can earn points through tasks, specific in-game events and social network activities. The more points you earn, the more KURO you will receive.

Play Pixels, receive PIXEL airdrop

Players can already earn BERRY tokens by farming and completing tasks in Pixels. However, the development team will launch an extended airdrop campaign for PIXEL – their governance token. PIXEL will also unlock certain mechanics within the Pixels game world, such as breeding certain limited edition pets. The PIXEL play-to-airdrop campaign took place this past January.

Play Nifty Island, receive ISLAND airdrop

The metaverse of Nifty Island was built during a bear market, allowing anyone to own an island and build engaging experiences, exciting games, social hubs, or museums filled with works NFT art. However, on January 17, they launched a massive play-to-airdrop for their ISLAND token. Players can earn ISLAND by playing the game, and holders of certain NFTs can get “power buffs.”

Play Saga game, receive SAGA airdrop

Blockchain Saga has announced an airdrop campaign for their SAGA token. Saga aims to attract game developers as well as players and through their incubation program, 80% of the developers that will participate are building their game ecosystems. While most play-to-airdrop campaigns are about a specific game, SAGA's campaign covers a variety of games, not limited to Generative Dungeon, Rogue Nation, Tally Up and Another World. Those who finish first on each game's leaderboard will be eligible to receive a SAGA airdrop when the mainnet goes live.

Play Farcana, receive FAR airdrop

Third-person arena shooter Farcana will have a play-to-airdeop campaign for their FAR token. Players will need to play the game and complete tasks to qualify for the FAR token airdrop, including social tasks, which involve creating accounts, posting on social networks, etc. The amount of FAR earned depends on depends on the effort the player has put into these missions.

Play MixMob, receive MXM airdrop

Although MixMob did a pre-sale of their tokens, they also launched a play-to-airdrop campaign. The closed beta begins on December 9 and players can earn a portion of the MXM token pool. In addition, the soft currency SUDS that players use in the game can also be staked, received and exchanged for MXM.



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