Author | defioasis
Recently, Gosleep has attracted attention due to Launchpad. It is a Sleep to Earn application based on the Arbitrum chain and has received $2 million in financing from Foresight Ventures earlier. Influenced by the hot money effect of Arbitrum airdrops and public beta reward incentives, Gosleep has been hotly discussed in the community.
Gosleep combines GameFi + Metaverse + SocialFi, hoping to improve the lifestyle of urban people through Sleep to Earn, while also allowing users to enjoy income after sleeping. When a user enters the game for the first time, he will receive a free room NFT, which is a must-have for obtaining economic benefits in the game. The room is combinable, and users can customize their room style and increase their economic benefits through NFTs of ornaments such as beds, pillows, and carpets. NFTs can be divided into five types according to their rarity: free, common, rare, epic, and legendary. The rarity of NFTs determines the extreme value of rewards users receive in Sleep to Earn.
In addition to rarity, Gosleep NFTs also have durability and level. Each time a reward is collected, the durability of the NFT will be deducted. When the durability drops to 0, the NFT cannot be used or the reward cannot be collected. Among them, the durability of NFTs obtained for free cannot be repaired. Secondly, Gosleep introduced a level attribute for NFTs. The level of NFTs will affect three dimensions: (1) Efficiency: the basic number of game output tokens that can be generated; (2) Comfort: the number of governance tokens that can be generated, but only rare NFTs can play a role; (3) Luck value: determines the probability of NFT upgrades. The success rate can be increased by staking governance tokens. The level is positively correlated with the impact of the three dimensions. To facilitate users to trade these NFTs, Gosleep provides a built-in market. A 5% fee is required for transactions using the built-in market.
Gosleep adopts a dual token mechanism, namely the game output token NGT and the governance token ZZZ. The total amount of NGT is unlimited, and it is mainly used to repair, mint and purchase new NFTs; ZZZ is a governance token with a total amount of 600 million, which is used to upgrade NFTs, purchase advanced NFTs, pledge profits, etc.
Gosleep retrieves user sleep data by binding to the Apple Health or Google Sleep API of the user's mobile device. The user's sleep quality is detected based on the user's mobile device usage, ambient lighting, noise, device sensors and other factors during sleep, and then the user's sleep is further scored based on the user's sleep latency, number of awakenings, total awake time, sleep efficiency, time in each sleep stage, sleeping posture, etc. The score will affect the number of rewards after a night of sleep. In addition, since the use of wearable devices to record sleep will make the record more accurate, Gosleep will give more rewards to users who use wearable devices such as Apple Watch.
Through economic incentives, Gosleep can allow users to consciously ensure that they get enough sleep. In addition, through the analysis of user sleep data, Gosleep can help users develop personalized sleep improvement plans, such as a better sleep schedule, relevant psychological advice before bed, etc.
Overall, Gosleep has good UI/UX design, but has not made further innovations in economic models and gameplay. It is essentially the same as the previously popular x-to-earn games such as Stepn and Axie. To some extent, x-to-earn is also seen as a false proposition for the sustainable operation of blockchain games. It relies too much on the marketing capabilities of the team and needs to rely on more new users to maintain the operation of the project. There is a lack of strong use cases for the tokens produced by the game, and there is often continuous selling pressure as the game continues. In addition, in the bear market and the sluggish market full of skin-changing blockchain games, the community has a strong sense of prevention against x-to-earn economic models that are not free to play, and participating in such economic model projects often weighs the payback period and profit expectations. At present, the floor price of an ordinary-level room NFT requires 0.08 ETH, while the legendary-level room NFT has reached 0.8 ETH, which is not a low cost. However, Gosleep's setting that the durability of free NFTs cannot be repaired can help users experience the game and calculate the payback and profit cycles, so as to decide whether to pay for in-depth play.
In addition, another difficult dilemma of P2E games is the problem of cheating. Gosleep also has the possibility of cheating, and the ranking mechanism (the higher the ranking, the more rewards) may promote the motivation for cheating. The biggest difficulty of Sleep-to-Earn is that it cannot guarantee the true relationship between the bound device and the user's behavior, because its essence is that the measurement of sleep is limited to the device bound to the user. When Gosleep records the user's sleep, the user can continue to use non-bound devices or perform non-electronic equipment activities instead of actually sleeping. Even if the user uses a wearable device that records more accurately, the individual participating in Sleep-to-Earn can hand over the bound device to other members under the same roof, rather than the device binder. However, compared with behaviors such as running, the difference in sleep among normal people is not divided into professional and non-professional like sports, so the return on profiting by cheating on sleep is relatively limited, and cheating may be less harmful to the Gosleep project as a whole.
At present, in addition to Gosleep, there are some competing products in the Sleep-to-Earn track, such as Sleepagotchi and Snooze. It may be a good narrative to encourage users to consciously improve their sleep quality (sleep time, duration, etc.) through economic rewards, but how to make users focus more on sleep rather than rewards after sleep is a difficult point. The positive externalities of the Sleep-to-Earn model may still need to be based on solutions after analyzing user sleep data, such as professional paid consultation on sleep, layout of room environment and items, and even the research and development of pillows and health products to relieve sleep disorders. Sleep is vital to the brain. The analysis and suggestions on sleep are essentially inseparable from the brain. This requires extremely high professional ability and a very long research cycle. For most projects that pursue short-term economic effects, it is impossible to consider such a long-term.
