I did a double take when I looked at JPMorgan’s third-quarter holdings report. Their executives keep coming out every other day saying Bitcoin is speculative, a bubble—and then they’re quietly buying it themselves.
They increased their IBIT holdings to 11.4 million shares, worth about $540 million at the time. They also boosted their MicroStrategy stock holdings by 36%, bringing them close to 850,000 shares. On top of that, they still hold nearly 1.58 million shares of Coinbase. These aren’t token positions—they’re openly building up holdings through regulated channels.
Put simply, they’re talking down Bitcoin in public while scooping it up behind the scenes. Big institutions used to have no way to get exposure to $BTC , but once spot ETFs opened that door, money came pouring in faster than anyone could keep up. If I’d traded based on what they say, I’d probably have sold out long ago.
They increased their IBIT holdings to 11.4 million shares, worth about $540 million at the time. They also boosted their MicroStrategy stock holdings by 36%, bringing them close to 850,000 shares. On top of that, they still hold nearly 1.58 million shares of Coinbase. These aren’t token positions—they’re openly building up holdings through regulated channels.
Put simply, they’re talking down Bitcoin in public while scooping it up behind the scenes. Big institutions used to have no way to get exposure to $BTC , but once spot ETFs opened that door, money came pouring in faster than anyone could keep up. If I’d traded based on what they say, I’d probably have sold out long ago.