¥8 million, or just over $50,000—a Japanese publicly listed company is offering shareholders perks worth that much, and CZ says it’s a first for Japan and the world.
ASIAN STAR (stock code 8946), a real estate company listed on the Tokyo Stock Exchange, passed a resolution on November 13 to give shareholders $BNB as a perk, with a total value of approximately ¥8 million.
Here’s how it works: shareholders must hold at least 100 shares at market close on December 31, 2026, to qualify. Points are awarded based on the number of shares held: 1 point for 100–499 shares, 3 points for 500–999, 6 points for 1,000–4,999, and 12 points for 5,000 or more. The ¥8 million will be distributed according to points, with no lottery—everyone gets a share.
The timeline is set, too: notices will be mailed by January 31, 2027; applications open in mid-February; and the tokens will be converted at the prevailing price and distributed around March.
There’s more to this than giving away tokens: ASIAN STAR is working with Hash Global to tokenize Japanese real estate assets on BNB Chain. Back in June, it had already prepared a funding plan of up to approximately ¥439 million for this purpose.
Our take: The amount really isn’t much; each shareholder will get little more than the price of a meal, so anyone expecting to get rich from it can move along. But the interesting part isn’t the amount—it’s the word “first.” A bona fide publicly listed company putting BNB among its shareholder perks is effectively endorsing BNB with its own shareholder register. And if real estate tokenization takes off, this ¥8 million will have been just the opening act. Japanese companies are usually cautious, but once the first one dares to take the plunge, the second and third often follow quickly. Watching for other companies to follow suit around the distribution in March next year is more interesting than focusing on the ¥8 million itself.
ASIAN STAR (stock code 8946), a real estate company listed on the Tokyo Stock Exchange, passed a resolution on November 13 to give shareholders $BNB as a perk, with a total value of approximately ¥8 million.
Here’s how it works: shareholders must hold at least 100 shares at market close on December 31, 2026, to qualify. Points are awarded based on the number of shares held: 1 point for 100–499 shares, 3 points for 500–999, 6 points for 1,000–4,999, and 12 points for 5,000 or more. The ¥8 million will be distributed according to points, with no lottery—everyone gets a share.
The timeline is set, too: notices will be mailed by January 31, 2027; applications open in mid-February; and the tokens will be converted at the prevailing price and distributed around March.
There’s more to this than giving away tokens: ASIAN STAR is working with Hash Global to tokenize Japanese real estate assets on BNB Chain. Back in June, it had already prepared a funding plan of up to approximately ¥439 million for this purpose.
Our take: The amount really isn’t much; each shareholder will get little more than the price of a meal, so anyone expecting to get rich from it can move along. But the interesting part isn’t the amount—it’s the word “first.” A bona fide publicly listed company putting BNB among its shareholder perks is effectively endorsing BNB with its own shareholder register. And if real estate tokenization takes off, this ¥8 million will have been just the opening act. Japanese companies are usually cautious, but once the first one dares to take the plunge, the second and third often follow quickly. Watching for other companies to follow suit around the distribution in March next year is more interesting than focusing on the ¥8 million itself.
