How does a family photo album app that costs $69.99 a year convince people to pay? Especially when iPhones already come with a free Photos app.
I recently tried Sundrop, and a few details in its onboarding caught my attention.
First, it needed to scan more than 10,000 photos on my phone, but it didn’t leave me waiting around. While scanning, it showed me photos and asked, “Who’s this?” I could answer as it went and get familiar with the product at the same time.
It also knows when to ask for things. It showed me some results before requesting notification permissions. And on the paywall, the collages were made entirely from my own photos.
Of course, it has its issues. The home screen looks a lot like the iPhone’s built-in Photos app, and the experience lacks a really powerful aha moment. But all those little surprises added up and made me want to keep exploring.
Full video: https://youtu.be/KBufU26IUjs
I recently tried Sundrop, and a few details in its onboarding caught my attention.
First, it needed to scan more than 10,000 photos on my phone, but it didn’t leave me waiting around. While scanning, it showed me photos and asked, “Who’s this?” I could answer as it went and get familiar with the product at the same time.
It also knows when to ask for things. It showed me some results before requesting notification permissions. And on the paywall, the collages were made entirely from my own photos.
Of course, it has its issues. The home screen looks a lot like the iPhone’s built-in Photos app, and the experience lacks a really powerful aha moment. But all those little surprises added up and made me want to keep exploring.
Full video: https://youtu.be/KBufU26IUjs