After five years, amassing 36 million users and more than 7,700 partner projects, Galxe—the pioneer of airdrop quests—has announced that its entire suite of products is shutting down.

Quest, ID, Passport, and Score subscriptions are all being discontinued: starting today, no new campaigns can be created; December 5 is the last day to participate, and the rewards claim portal closes on December 15. After that, the entire website will become read-only. Everything will be folded into Gravity L1.

The official explanation is to “integrate the team and brand and accelerate the Gravity ecosystem.” The $G token remains unchanged. Smart Savings, staked G, and on-chain wallet assets are all safe, with a separate claim process; details will be announced later.

I see two sides to this.

The first is practical information: if you still have unclaimed Galxe rewards, claim them before December 15. There will be no extensions.

The second is an industry signal: the 2021 growth playbook of “complete tasks—repost—enter a draw—get an airdrop” is officially coming to an end. Users acquired by handing out tokens don’t stick around. These days, projects want an L1 where assets and transactions can build up. Galxe isn’t dead; it’s changing how it operates—going from a middleman that drove traffic to projects to an ecosystem operator running its own mall.

Whether it succeeds is another matter, but the direction makes sense: in the airdrop era, you earned buzz; in the L1 era, you earn retention.

NFA DYOR

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