OpenAI is looking for another way to plug into office workflows.
It has expanded its partnership with ServiceNow, bringing models and agents into enterprise workflow software. The first piece is a ChatGPT plugin, which is already available.
Another small move on the same day: usage for some Pro plans doubled. As it competes for enterprise customers, it also needs to retain paying users. Once model capabilities reach a certain level, the competition comes down to distribution and use cases.
Enterprise software is where the real stickiness lies. Whoever can embed themselves in everyday gears like approvals, service tickets, and customer support is harder to replace. Platforms like ServiceNow are ready-made pipelines.
Don't just focus on whether the chat window looks polished. Look at whether it can become part of company workflows. Once it does, renewals and the data flywheel can start turning.
Many opportunities in the AI application layer are hidden in these “unsexy but high-frequency” interfaces.
The above content is for reference only and does not constitute investment advice.
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