Sony launched an on-chain entertainment incubator, and Soneium folks turned it into “the entire entertainment economy is moving on-chain” overnight. Take it easy.

I went through the official details: opportunities to co-create with Sony subsidiaries, BD and marketing support, ecosystem resources, and help connecting with potential investors. Applications are open from October 29 through December. Across the first two cohorts, 43 projects have received support since 2024.

Note that nowhere does it say, “Sony will directly invest money in you.” Someone reposted it as “Sony is putting real capital,” but I couldn’t find where the original says anything about this “capital.” Helping you find money and giving you money are two different things.

Now look at who’s making the noise. Soneium ecosystem insiders are leading the charge, followed by a row of accounts with 💿 in their profile pictures. Several accounts copied the exact same line: “Sony is taking onchain entertainment to the next level.” One account even posted the same paragraph twice, with a few dozen views. That’s a campaign, not consensus.

Out of 43 projects, how many names can you actually recall? If you can’t name any, that tells you something. For a big company, an incubator is basically a low-cost way to buy options: if a project succeeds, it becomes part of the Sony ecosystem; if it doesn’t, it’s just a few demo days.

One more thing: accounts with names that look a lot like Soneium have already popped up, posting “Additional Allocation Review Opens Soon.” Looks like phishing. Don’t click links that say things like “additional allocation” or “review now open.”

#Soneium #Sony