This is a general announcement and marketing communication. Products and services referred to here may not be available in your region. Terms and conditions apply. 

Fellow Binancians,

Celebrate Halloween with Binance's Halloween Pumpkin Frenzy! Complete trading tasks or invite friends to unlock Pumpkin rewards from a combined prize pool valued at $1.2 million across two promotions. 

The two promotions have separate task requirements, reward pools and reward limits. Please refer to the corresponding sections below.

Promotion Period: 2026-10-26 10:00 (UTC) to 2026-11-08 23:59 (UTC)

Redemption Period: 2026-10-26 10:00 (UTC) to 2026-11-11 23:59 (UTC)

Note: All unlocked pumpkin rewards will be forfeited after the Redemption Period ends on 2026-11-11 23:59 (UTC).

In addition, join the Earn Leaderboard campaign to share $500,000 worth of XPL rewards. Full details including the Promotion Period for Promotion C will be provided in a separate upcoming announcement — please stay tuned.

Promotion A - Trade to Unlock Pumpkins and Share a 1,000,000 USDC Prize Pool

Promotion Period: 2026-10-26 10:00 (UTC) to 2026-11-08 23:59 (UTC)

Redemption Period: 2026-10-26 10:00 (UTC) to 2026-11-11 23:59 (UTC)

Complete designated tasks to crack open Pumpkins – every Pumpkin offers a reward. Each user can unlock up to 15 Pumpkins, with the 15th being a Special Pumpkin that offers a chance to win the 100 USDC grand prize.

How to Participate

1. Register for the Campaign: Visit the activity page and click [Join Now] on the pop-up to confirm your participation.

2. Complete Tasks to Collect Pumpkins: Complete the designated campaign tasks to earn Pumpkins. Specific tasks and rewards are subject to the details displayed on the activity page.

3. Crack Open the Pumpkins: After completing tasks, unlock Pumpkins on the campaign page and claim your rewards. 

Please note:

• Each user can unlock a maximum of 15 Pumpkins, of which the 15th is a Special Pumpkin, which offers a higher reward than regular Pumpkins and a chance to receive up to 100 USDC. 

• Rewards are distributed on a first-come, first-served basis until the reward pool is depleted.

• Please make sure to visit your Rewards Hub to redeem your voucher rewards.

• Users must claim the rewards in the Binance App. Users who do not have the Binance App yet can install it here.

How to Get More Pumpkins 

Exclusive Tasks for New Spot/Futures/TradFi/bStocks/Convert Traders*:

Complete any of the following tasks to obtain Pumpkin as rewards. Each task can only be completed once per user.

Note: 

• *New Spot/Futures/TradFi/bStocks/Convert Traders refer to users who have never conducted any trading in the corresponding product line before 2026-10-26 10:00 (UTC).

• The following Convert trading pairs do not count toward this Promotion: FDUSD/USDT, USDC/USDT, TUSD/USDT, U/USDT, BUSD/USDT, USDP/USDT, DAI/USDT, GUSD/USDT, EURS/USDT, USDN/USDT, RSV/USDT, U/USDC, USDC/BUSD, BUSD/USDP, USDC/TUSD, DAI/USDC, FDUSD/TUSD, DAI/TUSD, FDUSD/USDC, DAI/FDUSD, AEUR/EUR, BUSD/FDUSD, and EUR/EURI.

Basic Tasks:

Promotion B - Invite Friends and Share a 200,000 USDC Prize Pool

Promotion Period: 2026-10-26 10:00 (UTC) to 2026-11-08 23:59 (UTC)

Redemption Period: 2026-10-26 10:00 (UTC) to 2026-11-11 23:59 (UTC)

When the newly invited user completes all the required tasks, both you (referrer) and your friend (referee) can receive one Referral Pumpkin containing a token voucher worth 2 to 15 USDC each.

How to Participate

1. Visit the activity page and click [Join Now] on the pop-up to confirm your participation.

2. Share your campaign-linked Referral Pro link/code with friends who are new to Binance. Each friend must register through this link/code and complete all of the following tasks during the Promotion Period:

• Log in to the Binance App at least once.

• Complete a cumulative deposit of at least $50 equivalent via Fiat deposit, Buy Crypto or P2P.

• Complete a cumulative trading volume of at least $100 equivalent on Convert and/or Spot.

3. Once your friend completes all the required tasks and passes eligibility and risk checks, you and your friend will each be eligible to unlock one Referral Pumpkin, subject to the campaign’s reward limits and remaining reward pool.

• Open your Pumpkin(s) on the activity page to claim your reward. The rewards will be distributed in token vouchers via Rewards Hub within 48 hours, subject to the risk assessment.

Notes: 

• When you (referrer) first visit the activity page, a Referral Pro link/code will be automatically generated or selected from your existing Referral Pro codes and linked to this campaign. Only new users who register through this link/code will count towards Promotion B.

• Each eligible user (both referrer and referee) can unlock a maximum of 10 Referral Pumpkins on a first-come, first-served basis. 

  • Newly referred users (referees) can also unlock Pumpkins when they complete Tasks A, B, and C, capped at 1 Referral Pumpkin reward.

  • Referrers (existing Binance users) can unlock Pumpkins once their referees have completed Tasks A, B, and C.

• Reward amounts may vary between users, and the inviter and invitee may receive different amounts.

• The 200,000 USDC referral prize pool is separate from Promotion A. Referral Pumpkins do not count toward Promotion A's 15-pumpkin limit. No further Promotion B rewards will be available once the referral reward pool is fully committed.

Promotion C - Subscribe to Earn Products to Share $500,000 Worth of XPL Rewards

Subscribe to eligible Earn products to earn points and compete on the leaderboard for a share of $300,000 in XPL rewards. An additional $200,000 in XPL will be available via a special XPL Locked Product. Full details including the Promotion Period will be provided in a separate upcoming announcement — please stay tuned.

Terms & Conditions

• These Promotion Terms apply to both Promotion A (Trade to Unlock Pumpkins) and Promotion B (Invite Friends to Unlock Pumpkins), unless a provision is expressly limited to one activity. Each Promotion has separate eligibility criteria, tasks, reward pools and reward limits. Eligibility for one Promotion does not automatically establish eligibility for the other. Promotion-specific provisions below apply to the corresponding activity.

• These terms and conditions (“Promotion Terms”) govern users’ participation in the promotion above (“Promotion”). By participating in this Promotion, users agree to these Promotion Terms, and the following additional terms: (a) Binance Terms and Conditions for Prize Promotions; (b) Binance Terms of Use; and (c) Binance Privacy Notice; all of which are incorporated by reference into these terms and conditions. 

• In the case of any inconsistency or conflict between these Promotion Terms, and any other incorporated terms, the provisions of these Promotion Terms shall prevail, followed by the  following in this order of precedence, and to the extent of such conflict: (a) Binance Terms and Conditions for Prize Promotions; (b) Binance Terms of Use; and (c) Binance Privacy Notice.

• Only users who complete identity verification and confirm their participation during the Promotion Period can qualify for rewards in the Promotions. The products or features referred to above may not be available in your region. Users are responsible for informing themselves about and observing any restrictions and/or requirements imposed with respect to the access to and use of Binance services in each country from which the services are accessed.

• This Promotion is not open to residents or citizens of the United States, the United Kingdom, the European Economic Area (all 30 member states), Hong Kong, Singapore, or any other jurisdiction on Binance's List of Prohibited Countries. For the avoidance of doubt, any content, posts, entries, or submissions made by users from these jurisdictions — however submitted or tagged — will not be counted, considered, or eligible for any reward, recognition, or prize. Binance reserves the right to verify the jurisdiction of any participant and to disregard any entry at its sole discretion.

• Spot zero-fee trading pairs are not eligible for this Promotion.

• The following Convert trading pairs do not count toward this Promotion: FDUSD/USDT, USDC/USDT, TUSD/USDT, U/USDT, BUSD/USDT, USDP/USDT, DAI/USDT, GUSD/USDT, EURS/USDT, USDN/USDT, RSV/USDT, U/USDC, USDC/BUSD, BUSD/USDP, USDC/TUSD, DAI/USDC, FDUSD/TUSD, DAI/TUSD, FDUSD/USDC, DAI/FDUSD, AEUR/EUR, BUSD/FDUSD, and EUR/EURI.

• Any reference to “$” means United States dollars, unless otherwise stated.

• Sub-accounts do not participate in the Promotion as independent accounts. Trading volume from sub-accounts and margin accounts will not be counted toward the main account.

• Users may be subject to Binance’s risk assessment procedures for each reward or use of a product. Users must pass the relevant risk assessment to be eligible to receive the reward or use the product.

• Promotion A — Additional Terms

  • Binance will use the price of the USDC trading pair at the time of each trade to calculate the value of trades completed for Promotion A during its Promotion Period. If a cryptocurrency does not have a USDC trading pair, its value will be determined through conversion into another token or coin with a USDC trading pair.

  • References to “Pumpkins” in the announcement above refer to a virtual reward box unless otherwise stated. Users can unlock Pumpkins by completing tasks. Regular Pumpkins (1st to 14th) contain a reward valued between 0.2 USDC and 1.5 USDC, while the Special Pumpkin (the 15th Pumpkin) contains a reward valued between 1.5 USDC and 100 USDC, distributed on a first-come, first-served basis.

  • Each user may unlock a maximum of 15 Pumpkins during the Promotion Period. Rewards are subject to eligibility and risk checks. Rewards are distributed on a first-come, first-served basis. Once the rewards are exhausted, users will no longer be eligible for any rewards even if they complete the tasks.

  • Users must open their Pumpkins within 3 days after the end of the campaign. If the Pumpkins expire before being opened, no replacement reward will be provided. Token voucher rewards will be distributed to the user’s Rewards Hub within 48 hours after the pumpkin is opened. Learn how to redeem token vouchers.

  • USDC token vouchers are valid for 14 days from the date of issuance. Vouchers must be redeemed before the expiration date. If a voucher is not claimed before the expiration date, it will become invalid, and no replacement voucher or other reward will be provided. Learn how to redeem vouchers.

• Promotion B — Additional Terms

  • Only users in eligible regions may participate in Promotion B. Users should refer to the Promotion B page for their eligibility. Users in restricted regions cannot participate in Promotion B as either a referrer or a referee.

  • When you first visit the Promotion B page, a Referral Pro link/code will be automatically generated or selected from your existing Referral Pro codes and linked to this campaign. Only new users who register through this link/code will count toward Promotion B.

  • Binance will use the price of the USDC trading pair at the time of each trade to calculate the value of trades completed for Promotion B during its Promotion Period. If a cryptocurrency does not have a USDC trading pair, its value will be determined through conversion into another token or coin with a USDC trading pair.

  • Referrers agree to discuss Binance and its products fairly and responsibly and must not place undue pressure on referred users to trade or act in a certain way.

  • Rewards for Promotion B are distributed as token vouchers through Referral Pumpkins. Each Referral Pumpkin contains a reward worth 2 to 15 USDC. The referrer’s and referee’s reward amounts may differ.

  • Users will be able to log in and redeem their token voucher rewards via Profile > Rewards Hub.

  • The validity period to claim the token voucher is set at 14 days from the day of distribution. Users should redeem the token vouchers before the expiry date. Thereafter, the token vouchers will become invalid. Learn how to redeem a voucher.

• Binance reserves the right to update the list of eligible countries or regions for the Campaign at any time. Users who were previously eligible may no longer meet the updated terms and therefore may be unable to participate or receive rewards.

• Binance reserves the right to disqualify a user’s reward eligibility if the account is involved in any dishonest behavior (e.g., wash trading, illegally bulk account registrations/logins, self dealing, or market manipulation). Binance further reserves the right to disqualify any participants who tamper with Binance program code, or interfere with the operation of Binance program code with other software.

• Binance may disqualify participants and revoke their rewards for dishonest or abusive activities, including using accounts registered from the same IP address or device to abuse the Promotion, bulk-account registrations to farm rewards, or activities involving unlawful, fraudulent or harmful purposes.

• Binance may exclude or disqualify users and prevent them from accumulating rewards if they violate Binance’s Terms of Use or other applicable terms, engage in or attempt fraud, manipulate results, fail to satisfy the Promotion requirements, or provide incorrect, outdated, misleading or false information.

• Registrations or participation generated through electronic, computerized, digital, robotic, automated, mechanical or similar means for the purpose of automatically or repeatedly reproducing registrations or participation may be invalidated. Binance may invalidate all registrations and participation by a user who engages in such conduct, including those not generated through those means.

• Binance reserves the right at any time in its sole and absolute discretion to determine and/or amend or vary these terms and conditions without prior notice, including but not limited to canceling, extending, terminating or suspending this Promotion, the eligibility terms and criteria, the selection and number of winners, and the timing of any act to be done, and all Participants shall be bound by these amendments. 

• There may be discrepancies between this original content in English and any translated versions. Please refer to the original English version for the most accurate information, in case any discrepancies arise.

Thank you for your support!

Binance Team

2026-10-26

EURI is an e-money token issued by Banking Circle S.A (https://www.bankingcircle.com/). EURI’s whitepaper is available here. You may contact Banking Circle using the following contact information: +44 (0)7867254482 and clientservices@bankingcircle.com.  

EURI purchasers can exchange their EURI at par value for funds denominated in the official currency that the EURI is referencing (EUR) for the monetary value of the EUR held by Banking Circle for the purchaser of the EURI. 

USDC is an e-money token issued by Circle Internet Financial Europe SAS (https://www.circle.com/). USDC’s whitepaper is available here. You may contact Circle using the following contact information: +33(1)59000130 and EEA-Customer-Support@circle.com. 

Holders of USDC have a legal claim against Circle SAS as the EU issuer of USDC. These holders are entitled to request redemption of their USDC from Circle SAS. Such redemption will be made at any time and at par value.

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