Have you ever experienced this?
Something goes wrong, the page shows you a red warning, and then… nothing.
No explanation, no next step, no way out.
It’s like being locked out by the system, with no one telling you where to find the key.
I recently wrote an article about Wise. It started with a tiny mistake, but what really made me want to leave the product wasn’t the mistake itself—it was the dead end that came after it.
When we demo products, we always show the smoothest path: successful sign-up, completed payment, task accomplished.
But in real life, users wander into all kinds of strange corners: error states, interrupted flows, and pages for edge-case scenarios.
These “interfaces that never make it into demos” are where the product experience is truly put to the test.
They determine whether users feel supported or abandoned in their most vulnerable moments.
Read the full article here:
https://newsletter.bearliu.com/p/wise2
Something goes wrong, the page shows you a red warning, and then… nothing.
No explanation, no next step, no way out.
It’s like being locked out by the system, with no one telling you where to find the key.
I recently wrote an article about Wise. It started with a tiny mistake, but what really made me want to leave the product wasn’t the mistake itself—it was the dead end that came after it.
When we demo products, we always show the smoothest path: successful sign-up, completed payment, task accomplished.
But in real life, users wander into all kinds of strange corners: error states, interrupted flows, and pages for edge-case scenarios.
These “interfaces that never make it into demos” are where the product experience is truly put to the test.
They determine whether users feel supported or abandoned in their most vulnerable moments.
Read the full article here:
https://newsletter.bearliu.com/p/wise2