Starting tomorrow, Google is changing its ad rules in the UAE. I looked through them, and the most interesting part is that Dubai’s VARA license only goes halfway.
Exchanges and software wallets that want to advertise can get a license from any one of the four regulators—VARA, DFSA, FSRA, or the Federal Capital Markets Authority (CMA), which only replaced the SCA this January—and then pass Google’s verification.
But when it comes to contracts for difference and forex, the list is down to just three regulators. VARA isn’t one of them.
In other words, a platform with only a VARA license can promote spot trading and wallets on Google without a problem, but it won’t be allowed to promote CFD and forex products as well.
So I think crypto exchanges have actually got an easier ride this time. The ones really being squeezed are brokers that focus on forex CFDs and also offer crypto. From now on, they’ll need to check their licenses against each product, one by one.
#GoogleUpdatesUAECryptoAdRules
Exchanges and software wallets that want to advertise can get a license from any one of the four regulators—VARA, DFSA, FSRA, or the Federal Capital Markets Authority (CMA), which only replaced the SCA this January—and then pass Google’s verification.
But when it comes to contracts for difference and forex, the list is down to just three regulators. VARA isn’t one of them.
In other words, a platform with only a VARA license can promote spot trading and wallets on Google without a problem, but it won’t be allowed to promote CFD and forex products as well.
So I think crypto exchanges have actually got an easier ride this time. The ones really being squeezed are brokers that focus on forex CFDs and also offer crypto. From now on, they’ll need to check their licenses against each product, one by one.
#GoogleUpdatesUAECryptoAdRules