šŸ“Š 90,000 AI songs flood platforms in a day. Labels are attached—but self-reported

90,000 songs. In a single day.

Deezer said in July that during June’s peak period, fully AI-generated tracks made up more than half of all new uploads on a given day, averaging 90,000 tracks a month. In 2025, it labeled 13.4 million tracks in total.

Platforms have made their moves within just a few days. On October 13, Deezer added a toggle for listeners to completely remove fully AI-generated tracks, albums, and the artists behind them from search results. The feature will roll out to all markets by the end of the year. On October 14, YouTube Music added labels to its playback page, with plans to expand them to YouTube itself. Apple had already asked labels to apply ā€œAI transparency labelsā€ behind the scenes in March. On August 20, it notified partners that these would become user-visible ā€œMade With AIā€ labels by the end of the year—and that labeling would be mandatory.

Three platforms, three different approaches. The difference comes down to money.

YouTube only discloses AI involvement; it doesn’t affect whether a track can earn money. Deezer takes a tougher line: fully AI-generated tracks aren’t eligible for royalty payments, and streams generated through manipulation aren’t paid. Since January 2025, it has kept more than 42 million fully AI-generated tracks out of recommendations. Apple doesn’t detect AI itself. Its email was quite explicit: the information is reported by labels and distributors because they ā€œknow best how the content was made.ā€

That line is the weak point of the whole system.

Deezer’s July announcement included a telling figure: as much as 85% of streams on fully AI-generated tracks in 2025 were fraudulent. On the surface, labels are there to inform listeners. Underneath, they’re about deciding how the money gets split.

The streaming royalty pool is fixed and divided according to share of streams. The pool stays the same, while the tracks competing for it have gone from tens of thousands a year to 90,000 a day—making each share thinner. Deezer’s CEO called it ā€œpayment dilution.ā€ In crypto terms, that’s inflation.

The on-chain world knows this pattern well. Supply expands without limit while the unit of account stays the same, gradually diluting the holdings of everyone who owns it. The difference is verification. Crypto can audit the ledger; music can only rely on upstream players to report for themselves. Deezer has built its own detection team; Apple openly says it won’t do that. Whoever lies stands to gain—that’s the hole in self-reporting.

So money is flowing through another channel. Deezer has already licensed its detection tools to outside parties, selling them for others to use.

The law is pushing things along from behind. Article 50 of the EU AI Act takes effect on August 2, requiring AI-generated content to carry machine-readable markings, with penalties of up to €15 million or 3% of global turnover. On July 10, IFPI and RIAA joined six other organizations to introduce two voluntary labelsā€”ā€œAI-generatedā€ and ā€œAI-assisted.ā€ The Grammys are among them.

As I write this, BTC is quoted between $81,427 and $81,553 across four sources, down about 0.6% over 24 hours. ETH is between $2,423 and $2,428.

The cost of producing a song is already close to zero. Proving who made it is still expensive. The toll is collected further down the road.

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